Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

Relocation Provided:

Job Posting End Date:

January 31, 2025

Shift:

Job Description Summary:

The B2B Digital Marketing team is looking for a marketing/communications business student to develop a proposal on how best to drive the adoption of myCoke customers' current and future state. The candidate will work as a member of the eB2B marketing team, focusing on strategic, forward-looking work. 

Key Activities/Responsibilities:  

Develop a proposal to identify and engage key segments of myCoke's current and future customer bases leveraging digital engagement techniques. (emails, site banners, targeted ads, lead gen, and social channel marketing)  

Analyze beverage industry trends and draft a proposal to expand the NAOU myCoke product, capture market share, and ensure we’re meeting the needs of an evolving customer base.  

Research B2B customer and commercial insights to support NAOU marketing collateral.  

Develop and execute B2B marketing content and campaigns. 

 
Education Requirements:

Currently pursuing a graduate degree in Business, Marketing or Communications with a final graduation date no earlier than December 2025.

Related Experience:

Market research and competitive analysis

Creative problem solving and systems thinking

Functional Skills:

Strong collaboration, communication, analytical, and visualization skills.

Proficiency in market research including surveys, focus groups, and customer interviews

Data analytics and interpretation

Bonus skills in Canva, Figma/Sketch, ChatGPT, and marketing platforms

Monthly salary: $6,066

Location: Atlanta, Georgia

Skills:

organization

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.