**Job Description :** **Job Title** eComm Content & Operations Director **L4** **About us** – External Job Adverts Only With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating! **About the Role:** The **Director eCommerce Content & Operations** will drive and lead Diageo’s digital content strategy, off-platform media, and supporting technologies that drive growth and share of across the US Spirits portfolio. This role is pivotal in shaping the future of our B2C and B2B eCommerce channels, leading the content strategy behind our activations on UberEats, Instacart, DoorDash, Walmart, Total Wine & More, SGWS Proof, and BreakthruNow, as well as off-platform media campaigns that drive traffic to those partners. As a key leader in our organization, you will lead all aspects of the entire ecosystem of **eCommerce product content, syndication, ratings & reviews, shoppable off-platform media (paid social, programmatic), eComm marketing content, and a content studio** that fuels commercial success. You will drive cross-functional collaboration across internal teams and external partners to ensure seamless integration of content and commerce strategies. **Key Responsibilities:** _Team Leadership and Cross-Functional Influence_ + Lead a 9-person team (6 FTEs, 3 contractors) across content, media, and operations + Partner with internal teams, including eComm Strategy & Partnerships, B2B eComm, Global d-Comm, Trade Marketing, Shopper Marketing, and Finance + Build strong relationships across agencies, syndication platforms, and retail partners to optimize execution + Budget oversight _Omnichannel Integration & Innovation_ + Champion digital-first activations that connect online and in-store shopping experiences + Develop AI-driven content optimization and search-enhanced product visibility + Stay ahead of omnichannel marketing trends and emerging technologies _Digital Shelf & eComm Marketing Content_ + Lead all aspects of product catalog across 900+ skus and syndication of content to 25 customers/partners + Strategy and delivery of eComm marketing content across all key partners + Manage creative agency and syndication partner relationships to optimize efficiency and scale _Off-Platform Conversion Media_ + Leverage a combination of shoppable technologies and shopper data to drive traffic to platforms and sales online, creating a cohesive shopper experience and driving demand outside of the store _Content Studio_ + Leadership over Customer Marketing Content Studio, adapting brand and shopper content to be fit-for-purpose for field sales and Trade Marketing utilization **Experience / skills required:** **Key Qualifications** + 15-20 years of experience in eComm content, digital media, or shopper marketing within CPG, retail, or agency environments + Strong background in digital shelf strategy, content syndication, and commerce media + Proven leadership experience managing teams and agencies + Expertise in paid social, programmatic, and retail media + Knowledge of Salsify, syndication tools, and eCommerce merchandising best practices + Exceptional communication and presentation skills + Experience managing or working with in-house creative teams a plus **Flexible Working Statement:** Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. **Worker Type :** Regular **Primary Location:** 3WTC **Additional Locations :** **Job Posting Start Date :** 2025-04-14 **Salary Range:** **Minimum Salary:** $165600 **Maximum Salary:** $276000 **_At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others._** **_(Benefits/perks_** **_listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location._** With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)