E-commerce Strategy and Execution:

Develop and implement e-commerce strategies by defining the company's online sales goals, in line with Nameplates strategies Oversee the company's e-commerce platform(s), including marketplaces, online storefronts, and mobile apps.  Set targets for online sales and co-work with Brand Manager in implementing strategies to achieve the targets.  Manage Ford Vietnam Website including performance tracking & optimization Optimize website performance, running targeted marketing campaigns, and collaborating with sales teams.

 

Digital Marketing:

Manage all owned digital marketing channels including website, social channels, CRM including search engine optimization (SEO), social media marketing, email/sms marketing. Manage, allocate resources effectively, track digital marketing performance. Monitor key metrics such as website traffic, conversion rates, and social media engagement.

 

Content Creation and Management:

Manage content calendars: Plan and schedule content across multiple channels to ensure a consistent and impactful brand message. Collaborate with sales, marketing, product development, and IT teams to ensure alignment and effective execution of e-commerce and digital marketing strategies. Present data, insights, and recommendations to management, keeping them informed about the progress of e-commerce and digital marketing initiatives.