Bevel seeks an analytical and growth-focused eCommerce Performance Manager to drive performance across our DTC site and e-retail channels. This role is responsible for the hands-on optimization of digital channels, focusing on enhancing site performance, executing and refining email and SMS campaigns, and managing digital assets. The ideal candidate has substantial experience with Shopify, a data-driven, test-and-learn mindset, and the ability to translate insights into actionable improvements that drive growth and elevate the customer experience.
Key Responsibilities:Optimize DTC Site PerformanceSupport the achievement of high-level eCommerce KPIs established by the Senior Director through detailed execution and continuous improvement of tactical performance Conduct daily performance monitoring of the Bevel DTC site on Shopify, identifying areas for UX improvement and conversion optimization.Responsible for monitoring, reporting, and optimizing key performance indicators (KPIs) such as conversion rate, AOV, and customer engagement metrics under the targets and strategic direction set by the Senior Director.Implement A/B testing and personalization strategies to improve customer experience and increase key metrics like conversion rate, AOV (Average Order Value), customer retention, etc.Drive eCommerce Growth Through Data AnalysisDrive day-to-day eCommerce growth through tactical data analysis and reporting under the strategic guidance of the Senior daily data analysis on site traffic, customer behavior, and sales metrics to provide actionable insights and support ongoing optimizations, feeding key findings into the Senior Director’s strategic analytics tools to generate insights and adjust strategies across all digital channels.Manage Owned Digital Channels (Email & SMS)Execute and optimize email and SMS marketing campaigns as directed by the broader CRM strategy led by the Senior Director, ensuring alignment with brand voice and promotional calendars.Build and optimize automated flows (e.g., welcome series, abandoned cart, post-purchase) to drive customer engagement, retention, and conversions.Track and analyze campaign metrics (open rates, click-through rates, conversions), using insights to refine strategies and improve channel effectiveness.Digital Asset Management Across DTC Site and E-retail PartnersMaintain an up-to-date library of digital assets (images, videos, descriptions), ensuring consistent branding and quality across the DTC site and e-retail partner platforms.Regularly audit and optimize digital assets for web performance and brand alignment, updating as needed for product launches, promotions, and seasonal campaigns.Analyze asset performance across channels, implementing improvements based on data insights to drive engagement and conversion.Collaborate on E-retail StrategiesPartner with e-retail platforms to optimize Bevel’s presence, ensuring product pages, pricing, and brand positioning are competitive and compliant.Coordinate promotional campaigns with e-retailers to align with brand goals and evaluate results post-campaign.Performance Testing and Continuous ImprovementAdopt a test-and-learn mindset to continuously improve site and digital channel performance.Develop and execute a roadmap of experiments (e.g., UX/UI, pricing, bundling) to maximize impact across the customer journey.Benchmarking and ReportingProvide regular performance reports detailing KPIs, insights, and areas for improvement.Track and benchmark Bevel’s eCommerce performance against industry standards, implementing adjustments to stay competitive.Collaborate Cross-functionallyCollaborate with Product, Marketing, and CX teams on operational enhancements, ensuring that daily digital performance aligns with the strategic objectives defined by the Senior Director.Must Haves3-5 Years experience on a DTC Brand Understanding of Shopify, including customization, integrations, and platform-specific optimization.Ability to interpret and act on data from analytics tools (e.g., Google Analytics, Shopify analytics), focusing on key eCommerce metrics like conversion rate, AOV, and customer lifetime value.Proven ability to identify challenges and quickly develop solutions that address root causes, particularly for performance, UX, and operational issues across digital channels.Hands-on experience managing email and SMS campaigns, with a strong understanding of segmentation, personalization, and performance tracking.A growth-oriented mindset, continuously experimenting and iterating to drive optimization across the customer journey.Ability to identify customer pain points and recommend UX improvements to enhance engagement and conversions.Ability to efficiently manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.Nice to HaveBeauty industry experienceIn-depth knowledge of evolving eCommerce strategies and trends and how to apply them to CPG brandsPrevious Omni-channel retail experienceStart-up experience or similar experience in a fast-paced environment.