**Description** Position Overview: Executive Director, 360 Marketing, Skincare, Estée Lauder North America We are seeking a strategic Executive Director to lead integrated, omnichannel marketing for Estée Lauder Skincare. This role will drive consumer engagement across creative, digital, retail, influencer, and experiential channels, ensuring a cohesive brand experience. The ideal candidate will have a proven track record in full-funnel marketing, data-based decision making, a passion for beauty, and the ability to collaborate with cross-functional teams to bring innovative campaigns to life. Key Responsibilities: Strategy & Insights: + Lead omni-channel CRM strategy for acquiring and engaging consumers, driving new product sales. + Develop and operate the consumer journey for EL Skincare. + Create fiscal Commercial Innovation plans based on consumer insights. + Develop and deploy annual Media Briefs, recommending media spend. + Manage consumer analysis to uncover insights and opportunities. 360° Campaign Development: + Lead development, execution, and optimization of integrated 360° marketing campaigns. + Lead brainstorms for Commercial Innovation programs. + Support planning against NPLs to drive net extra. + Oversee omni-channel marketing plans, providing detailed direction for each channel. + Create integrated 360 GTM Campaign Toolkits. + Develop cohesive campaign narratives across channels. + Collaborate with teams to ensure alignment with brand vision and consumer insights. + Oversee multi-channel content creation. Cross-Functional Collaboration: + Work with Media, Comms, Creative, Trade Marketing, Sales, Online, and Education teams to integrate planning and execution. + Serve as a marketing liaison across departments. + Lead seasonal sell-ins to retailers and field teams. Category, Promo, and Pricing Management: + Drive 12-month Skincare NPL marketing calendar. + Align and own the 3-Year Skincare strategy for NA. + Oversee new launch forecast ambitions and key hero priorities. + Develop seasonal Merchandise Financial Plan. + Manage category assortment, profitability, pricing, and sku productivity. + Lead pricing process for Skincare. Brand & Consumer Experience: + Ensure brand identity at every consumer journey touchpoint. + Use consumer insights to refine strategies. + Monitor consumer sentiment and competitor activity. + Media, Influencer, & Partnerships Strategy: + Partner with agencies and direct partners for category plans. + Own brand media brief for Skincare and create media plans. + Collaborate with influencer marketing team. Analytics & Reporting: + Monitor and evaluate marketing initiatives' performance. + Use data and performance analytics to guide future strategies. + Financial & Budgetary Management: + Direct A&P investment strategy for Skincare. + Track and report on budget performance, adjusting as needed. + Evaluate new investments and key launches with finance. **Qualifications** Qualifications: + Education: Bachelor’s degree required; MBA preferred. + Experience: 10-15 years in beauty or CPG marketing/brand management. Proven success in leading 360° marketing campaigns and strong experience in influencer marketing, brand partnerships, and consumer engagement. + Skills: Expertise in full-funnel marketing, strategic thinking, project management, analytical thinking, financial management, and launch experience. Strong leadership, talent development, and ability to lead through influence. Data-driven with strong communication and creative thinking skills. Adaptable with a positive, growth mindset. Equal Opportunity Employer It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.