Education and Business Markets Marketing Manager - Planning, Events and Media
Apple
SummaryPosted: Nov 12, 2024Role Number:200578672As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales and support for maximum impact across the organization. The Education and Enterprise Marketing Manager will own and drive the Events and Media strategy in Europe across both Education and Business Markets to deliver executional excellence across all customer touchpoint This role is part of a team of product experts who champion products and solutions within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.DescriptionDescriptionOwn and deliver all planning, events and social and media strategy and execution (including social channels) across both Education and Business Markets Contribute to the annual Marketing planning, informing and outlining media and event opportunities and actions that drive growth and segment leadership. Manage the relationship with Media agencies and vendors to ensure excellence of brief to agencies to deliver best in class results. Own budgets and budget planning across Education and Business Markets Be the liaison between Markets (including interfacing with teams in France and Germany) and worldwide for all local event and communication needs for Europe Influence, localize and originate where needed marketing assets required to support events Build a sphere of influence across multiple internal functions / divisions Possess expert knowledge of competitors within the Education and Enterprise sectorMinimum QualificationsMinimum QualificationsB2B product marketing experienceDigital marketing experienceProficiency in English, further languages beneficialAbility to travel in GEOKey QualificationsKey QualificationsPreferred QualificationsPreferred QualificationsDepth of technical awarenessStrategic planning expertiseSuperior storytelling capabilitiesPresentation/negotiation skillsExtensive experience of building strong customer relationships and delivering customer-centric solutions.Experience and knowledge of business drivers, how strategies and tactics play out in the market, to guide actions.Builds partnerships and works collaboratively with others to meet shared objectives.BS/BA or equivalent experience preferredPassionate about contributing to an inclusive and collaborative team environmentInstinctive ability to be the voice of the consumerExcellent analytical skillsAbility to surprise and delight our customers’ experiences through innovative, thoughtful details.Education & ExperienceEducation & ExperienceAdditional RequirementsAdditional RequirementsMore
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