Shopbop is looking for a detail-orientated and analytical Email & App Marketing Associate to support and further develop the global email and push notification program. This role is critical to helping Shopbop drive revenue growth and deliver a best-in-class customer marketing experience. The Email & App Marketing Associate will provide technical expertise for the marketing team to enhance customer experiences using Salesforce Marketing Cloud by coding, building, and testing email communications and push notifications. This position will develop and implement marketing journeys and provide ongoing support of our email marketing systems and automation platforms. The Email & App Marketing Associate will partner with Tech teams to provide recommendations for Salesforce Marketing Cloud. The successful candidate will be highly organized and able to thrive in a fast-paced environment.

Key job responsibilities
Daily Email Coding
• Code, build and test email communications and push notifications
• Set up, test, QA and launch dynamic content
• Monitor active campaigns daily and quickly troubleshoot to resolve errors
• Design emails and fix issues utilizing HTML/CSS and SFMC developer tools
• Refresh and modernize existing email templates on an ad-hoc basis
• Manage calendar across multiple campaigns to ensure on-time delivery, progression of messaging, etc.
• Execute A/B tests to continuously improve performance across email and push notifications
• Serve as SFMC technical expert to optimize reporting, targeting, acquisition and retention opportunities

Triggers and Automations
• Develop and implement lifecycle marketing campaigns and journeys
• Create and modify automations to improve personalization and further business needs
• Optimize and create automated segments

Email Database Management
• Analyze campaign performance and suggest improvements
• Manage email database, including merge, purge, dedupe, append, etc
• Work with Data Engineers and vendors to ensure data synchronization with other related databases
• Work with Tech and Data Engineers to ensure data synchronization between internal systems and Salesforce

Project Management
• Provide recommendations during project discovery and planning based on existing infrastructure
• Partner with Business Stakeholders and Technology to establish and define business, technical and functional requirements and estimates during project planning
• Participate in working sessions with peers to review design specifications
• Collaborate with technical consultants in the development and integration of new applications
• Partner with the team to identify opportunities and new ideas for testing, personalizing, or launching new lifecycle campaigns to increase customer engagement and spend