Our Mission
The Bay Club Company is a hospitality company.
We provide experiences which celebrate a healthy and vibrant lifestyle.
Our Culture
Our unique culture is at the heart of all we do and is guided by our values and behaviors. It’s what we expect of ourselves and each other every day. We call them the “Actions We Live By.”
Our Core Values:
Actions We Live By. It’s who we are when we step into our full power.
Keep It Real. Always. We need open and honest discussions. We need courage to speak up and to call things out that aren’t good enough. And we navigate tough conversations with empathy and grace.
Think Ahead. Be An Owner. Always be proactive, not reactive; be on the front foot. If we want to be an owner of this business, we must act like it!
Stay Humble. Hustle Harder. Show up and do the hard work. Be a gritty, roll-up-your-sleeves kind of crew. Know it’s never about one person–we are a part of a powerful team.
One Team. One Voice. Moving Forward. Together. Be ONE united team. When we move in the same direction, there are no limits to what we can accomplish.
Be Curious. Ask Why. Stay member curious. We seek to understand, and we never settle. We ask questions to truly understand the core of a matter.
GENERAL SUMMARY
Under the direction of the Senior Vice President, CRM, the Email Front End Developer is instrumental in crafting and optimizing email campaigns that deliver impactful, engaging messages. Leveraging your expertise in email development and industry best practices, you will work closely with cross-functional teams to enhance the overall effectiveness of our email marketing initiatives.
In this role, you will be responsible for creating dynamic, personalized email experiences that resonate with our members and leads. Your ability to create highly functional emails, combined with a strong understanding of automation and journey-based content, will ensure that our campaigns achieve maximum engagement and performance.
The ideal candidate is technically adept, possesses a strong knowledge of email design, and excels in troubleshooting and problem-solving. You are proficient in dynamic content, automation tools, and email testing, ensuring consistent and high-quality execution across all campaigns.
This is a hybrid role, working 3 days per week from our headquarters in San Francisco, CA, and reports directly to the SVP of Customer Relationship Marketing.
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
PRIMARY JOB FUNCTIONS Proficiency in HTML, CSS, and responsive design principles for email. Strong understanding of email design best practices, including accessibility and dark mode optimization. Experience with email marketing platforms (e.g., Salesforce Marketing Cloud, HubSpot, Klaviyo). Expertise in tools like Litmus, Email on Acid, or similar platforms to test, troubleshoot, and optimize email rendering across multiple clients and devices and to ensure fast load times and smooth rendering. Ability to implement dynamic content blocks and conditional logic in emails to personalize experiences based on interest, demographic, behavioral, and transactional data. Knowledge of advanced audience segmentation techniques to create personalized email content that aligns with user preferences, increasing engagement and conversion rates. Experience with A/B testing and email campaign performance analytics. Understanding of key factors influencing email deliverability, including authentication methods (SPF, DKIM, DMARC), spam filters, and sender reputation management. Knowledge of email compliance regulations (e.g., CAN-SPAM, GDPR) and accessibility standards. Ability to work both independently and as part of a collaborative team.