Kforce has a client that is seeking an Email Lead in Houston, TX. Summary: The client is seeking a detail-oriented and technically skilled to support our email marketing efforts using Salesforce Marketing Cloud (SFMC) and/or Marketo. The ideal candidate will be responsible for coding, testing, scheduling, and reporting on email campaigns that align with our marketing strategy. Roles and Responsibilities: Email Development: * Code responsive HTML/CSS emails from Figma, Adobe XD, or PSD designs * Ensure cross-client and cross-device compatibility (e.g., Outlook, Gmail, iOS) * Use AMPscript (SFMC) or tokens/velocity scripting (Marketo) for personalization and dynamic content Campaign Execution: * Build and test email campaigns in Salesforce Marketing Cloud or Marketo * Set up segmentation, automation workflows, and triggers * Manage email QA and approvals before scheduling and deployment Data & Personalization: * Work with marketing teams to use audience data for dynamic content and personalization * Sync and manage lead/contact data across CRM and marketing platforms Performance Tracking: * Monitor deliverability, open rates, click-through rates, and other KPIs * Analyze results and optimize based on performance metrics Compliance & Best Practices: * Ensure all emails comply with CAN-SPAM, GDPR, and other privacy regulations * Stay current with email marketing trends, technologies, and best practices