**Imagine yourself…** + Doing meaningful work that makes an everyday impact on the world around you. + Owning your ambition and fueling your career growth. + Collaborating with a vibrant, diverse, global team. It’s all possible with a role at Esko (https://www.esko.com/en/company/about-esko) . Esko, a Veralto (https://www.veralto.com/) company, is a global provider of integrated software and hardware solutions that accelerate the go-to-market process of packaged goods. Our integrated platform and comprehensive tools empower retailers, pre-media and trade shops, manufacturers, and converters to manage best-in-class packaging design and print processes. Innovation is built into the DNA of our business: every day, we challenge ourselves to be better by seeking out new ways to elevate our products, our processes, and our people. Today’s B2B buyers expect seamless, personalized digital experiences — not one-size-fits-all campaigns. As Esko strengthens its demand generation engine, the **Email Marketing & Automation Strategy Lead** will play a pivotal role in shaping and executing the company’s global email strategy across marketing and marketing/sales development teams. This role will be responsible for developing the **strategic vision, governance, and performance framework for all email programs** — from large-scale nurture tracks to targeted sales development outreach. A key part of the role will be **designing and driving Esko’s email and newsletter acquisition strategy to grow our marketing database via Esko.com and other owned channels.** While familiarity with email automation platforms (such as Pardot, Outreach, Marketo, Eloqua, or similar) is highly valued, this role is primarily about **leading the overall strategy, planning, and cross-functional orchestration** of Esko’s global email marketing efforts. Day-to-day campaign execution will be supported by automation specialists within the team. It sits within Esko’s Digital Marketing Team, reporting to the Global Director of Digital Marketing and will be working 2 days a week from our **office in Ghent, Belgium.** **In this role, the key responsibilities are:** + **Global Email Strategy -** Own the overarching email marketing strategy, develop scalable, persona-based nurture and engagement programs, and establish best practices, governance models, and campaign frameworks globally. + **Database Growth & Email Acquisition -** Lead the development of Esko’s email and newsletter acquisition strategy, design effective lead capture experiences, and ensure compliance with global privacy and consent regulations. + **Cross-Functional Campaign Orchestration -** Collaborate with product marketing, regional marketing, and sales development teams to launch coordinated campaigns and embed email strategy within larger go-to-market motions and demand generation initiatives. + **Marketing & Sales Automation Alignment -** Provide strategic direction on leveraging marketing and sales automation platforms, ensure data integrity and seamless lead management between marketing and sales systems, and collaborate with in-house automation specialists for platform execution. + **Performance & Optimization -** Develop reporting frameworks and dashboards to measure email campaign performance, lead A/B testing and optimization initiatives to improve engagement, conversion, and pipeline contribution, and provide strategic insights and recommendations based on data analysis. **The essential requirements of the job include:** + 4+ years of **digital marketing experience** in a medium to large-sized B2B tech or software company, with a strong focus on **email marketing strategy** . + Proven experience delivering **email marketing best practice** that drives measurable business outcomes. + Experience developing **contact acquisition and newsletter growth strategies** to build marketing databases. + Familiarity with **marketing and sales automation platforms** (such as Pardot, Outreach, Marketo, Eloqua, HubSpot, Salesloft, etc.). + Strong understanding of lead management, segmentation, and data flows between marketing and sales systems. + Excellent project management and cross-functional collaboration skills, with experience in global/matrixed environments. + Analytical mindset with the ability to build reporting frameworks and use insights to shape strategy. Esko is proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 16,000 associates, you join a unique culture and work environment _where purpose meets possibility_ : where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way \#LI-JV1 At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. **Unsolicited Assistance** We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies (https://www.veralto.com/our-companies/) , in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral. Veralto and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.