The Email Marketing Manager at Healthy Paws Pet Insurance is an individual contributor role focused on driving new business opportunities. This position requires a strategic thinker who can drive ideas into action. The ideal candidate will manage the email, aggregator & affiliate channels. The position will report into the Healthy Paws AVP of Marketing.
About Healthy Paws
Healthy Paws is a top-rated pet health insurance provider in the United States. Our compassion for pets drives us to offer a great insurance product, hire the best employees, and offer an extraordinary caliber of service. Everything we do is driven by our love of animals and providing an exceptional experience to pet parents who have enrolled their furry family members with us.
Key Responsibilities:
Email Management: Creation, execution, and optimization of Healthy Paws email marketing campaigns, ensuring consistency in brand messaging and achieving strategic goals, including creating blocks/templates, HTML, asset coordination, QA, segmentation building, and scheduling. Email Scheduling: Co-manage and execute master Email marketing calendar to create more targeted campaigns. Marketing Automation & Integration: Master the use of marketing technology for efficient campaign delivery. Optimize Email Creative and Templates: Work in partnership with Marketing Team and External Vendors and design partners to optimize Email creative, blocks and templates based on performance and insights, as well as best practices and ensuring it aligns with our brand voice and objectives. (Various formats include text, HTML, custom.) Data & Analytics: Manage and segment customer databases for targeted campaigns, employ A/B testing for continuous improvement, and monitor campaign performance drive optimizations. Develop a testing calendar and report that includes subject line, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift. Ensuring all utms and link alias are placed within emails for thorough data analyzing. Compliance & Best Practices: Keep abreast of global data privacy laws and email/SMS marketing regulations, ensuring all campaigns are compliant and reflect industry best practices. Budget Management: Prepare regular budget reports and forecasts, analyzing variances and making recommendations for optimization. Affiliates/Aggregators: Leverage established partnerships to further grow these channels to drive new enrollments. Bachelor’s degree in marketing, business, or related field. Minimum of 5 year’s experience in retention & acquisition marketing, CRM, or related roles, preferably within the e-commerce sector.Proficiency in email/SMS marketing platforms like Salesforce and Marketo, with a strong track record in driving successful marketing initiatives.In-depth knowledge of and experience with email/SMS regulations (GDPR, CCPA, TCPA, CASL), deliverability, and best practices.Demonstrated experience with analytics, HTML/CSS, A/B Testing, and familiar with Adobe Creative Suite.Creative problem-solver with exceptional project management, analytical, presentation and technical skills.Knowledge of Affiliate & Aggregator channel marketing. Highly motivated, and capable of working both independently and as part of a diverse team while demonstrating highly effective interpersonal and communication (written and verbal) skills.