Primary Responsibilities

Create and manage email campaign calendars. Set up email campaigns, monitor and schedule email sends, compile and create insightful email reporting. Plan and execute A/B tests, manage testing calendar, record results, and advise on improvements. Build and launch multiple segments of email campaigns (TOFU, MOFU, BOFU, nurture). Build the workflow and structure for automated email campaign drips with the use of Marketing Automation Platforms. Execute marketing activities ranging from website publishing and maintenance, updating customer databases, updating website and landing pages, and management of content repositories. Perform operational execution across a variety of marketing tools, systems, and processes such as website CMS, Marketing Automation, CRM databases, and Analytics & Reporting tools. Work with team leads and cross function team to improve email campaign performances and marketing operations related workflows and processes. Daily processing of ad hoc operational requests based on specific workflows. Supporting other workflow processes related to requests for data, information, and insights.