Campaign Planning and Execution:

Crafting and executing email marketing strategies, overseeing campaign management, and evaluating performance metrics to refine strategies. Create, test, schedule, and deploy using marketing automation tools. Setting up email briefing templates and briefing of emails when required Collaborate with the marketing team to develop targeted and personalized email content. Work under tight deadlines with a strong attention to detail to ensure emails are sent on time and are correct Assist in the creation and maintenance of automated processes and workflows within the CRM system.

Content:

Collaborate with the buying team, graphic design team and, website merchandising team to deliver revenue-focused emails for our omnichannel brand

Analytics and Reporting:

Generate regular reports on campaign performance and contribute to the overall marketing analytics strategy.

Others:

Weekly email reporting Completing other ad-hoc tasks as and when required by the Manager or Supervisor