Application Deadline:

02/11/2025

Address:

250 Yonge Street

Job Family Group:

Corporate Affairs

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview:

The Email Marketing Specialist role supports targeted marketing efforts through the email channel. The successful candidate will be an individual with a strong background in Email Marketing – with exceptional attention to detail, knowledgeable, who thrives and can prioritize in a fast-paced environment. The role is responsible for taking the strategic roadmap of e-campaigns, and is accountable for the successful execution, QC, and any required data scripting in fulfilling the roadmap.

The execution work for email campaigns entails working with the marketing and data teams to adjust and amend HTML so that it satisfies personalization and dynamic content as well as additional technical and creative requirements. The complexity varies for every campaign, and the proper segment scripting and QC ensures a successful delivery to the customer's inbox. The role is accountable and responsible for the successful management and timely delivery of properly built email campaigns. The candidate will be able to speak to email execution, data as well as HTML requirements.

Responsibilities

Oversee the build, testing and successful deployment of email campaigns.Troubleshoot, resolve issues and liaise with suppliers where necessarySupport creative design and marketing teams with best practices and technical expertiseScripting dynamic elements and personalized HTML contentParticipate in the creation and maintenance of reusable email assets and templates for future useReview campaign submissions and ensure adherence to agreed-upon work back schedulesEnsure that best practices are followed and that Email Campaigns are built in an efficient mannerWork on major initiatives that support key business objectivesParticipate in email campaign briefing meetings and present additional expertise on e-campaigns based on previous issues, resolutions, emerging concepts, industry trends and best practices

Qualifications

Minimum of 3 years of directly related work experience in e-mail marketing, analytics, or web development.Knowledgeable in HTML/CSS as it relates to email developmentExperience in executing and managing email campaigns with demonstrated expertise in CASL compliance.Knowledge of accessibility and email testing tools is an assetStrong working knowledge of best practices for email marketing, email trends, industry standards, responsive codingProven experience in data-driven campaigns and creative thinking along with strong organizational and analytical skillsPrior experience validating the ability to work in a fast-paced, dynamic environment with competing deadlines and multiple priorities along with a positive, self-motivated attitude is essential.Additional experience working with creative development platforms such as Adobe Creative Cloud, Adobe Marketing Cloud (specifically, Adobe Experience Manager) and business platforms like Microsoft OfficeWorking experience with e-mail service providers (such as Adobe Campaign, SalesForce, etc.) is beneficial.

Salary:

$44,500.00 - $82,500.00

Pay Type:

Salaried

The above represents AIR MILES’ pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:   https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Diversity, Equity and Inclusion

AIR MILES is for everyone. We are committed to our zero barriers to inclusion strategy – supporting equity, equal access to opportunities and growth for our colleagues, customers and communities facing systemic barriers. We believe inclusion is not only a strength but a competitive advantage for AIR MILES, and we focus on building a culture of inclusion that enables us to perform, innovate and be ourselves.  
If you are excited about the role, but don’t meet every single requirement outlined in the job description, we encourage you to apply anyway.  You never know, you might just be the right candidate for this role, or others!

In your application, please feel free to advise if you require accommodation for the interview process. We also welcome you to note which pronouns you use. Please know interviews are conducted remotely, via phone or video call. We look forward to ‘virtually’ meeting you!