We are seeking an **Email Marketing Expert** to develop and execute high-impact email campaigns that drive engagement, lead generation, and customer retention in the **B2B energy sector** . This role requires expertise in **email marketing strategy, automation, audience segmentation, and performance optimization** in a **business-to-business (B2B) environment** . The ideal candidate will have experience managing **A/B and multivariate testing, subscription list management, and campaign analytics tracking** . While **experience with SAP Emarsys is a plus** , candidates with expertise in other **enterprise email marketing platforms** (e.g., Marketo, HubSpot, Pardot, Acoustic, Mailchimp, or Salesforce Marketing Cloud) are encouraged to apply. As a critical member of our digital marketing team, you will work closely with **campaign managers, web teams, and content creators** to align email marketing efforts with broader **B2B marketing strategies in the energy sector** . **Key Responsibilities:** **Email Campaign Strategy & Execution** + Plan, develop, and execute **B2B email marketing campaigns** aligned with **energy sector business objectives** . + Utilize **email automation platforms** to build and execute workflows, nurture leads, and drive customer engagement. + Conduct **A/B and multivariate testing** to enhance email performance (e.g., subject lines, messaging, CTAs, and send times). + Optimize email content and design for **targeted engagement with B2B buyers** and industry stakeholders. + Ensure compliance with **data privacy regulations (GDPR, CAN-SPAM, etc.)** and industry best practices. **Audience Segmentation & Subscription Management** + Develop and refine **B2B audience segmentation strategies** based on customer behavior, industry verticals, and engagement trends. + Manage **subscription lists** for targeted communication, ensuring proper **opt-ins, opt-outs, and regulatory compliance** . + Execute **lead nurturing and re-engagement campaigns** to maximize retention and conversion rates. **Analytics & Performance Optimization** + Track and analyze **key B2B email marketing metrics** (open rates, CTR, lead conversions, and engagement trends). + Generate detailed **performance reports** with actionable insights for campaign improvements. + Utilize **data-driven decision-making** to refine targeting, messaging, and automation strategies. + Collaborate with sales and marketing teams to **align email campaign performance with lead generation and revenue goals** . **Collaboration & Process Optimization** + Work closely with **B2B campaign managers, sales teams, and web teams** to ensure alignment across digital marketing channels. + Optimize **email marketing automation workflows** for scalability and efficiency. + Develop and implement **lead nurturing and customer retention strategies** to support long-term business growth. **Qualifications:** + **3+ years of experience** in email marketing within a **B2B environment** , preferably in the **energy sector** or industrial markets. + **Experience with enterprise email platforms** (e.g., Marketo, HubSpot, Pardot, Acoustic, Mailchimp, Salesforce Marketing Cloud, or similar). **SAP Emarsys experience is a plus.** + Strong understanding of **email marketing automation, personalization, and audience engagement strategies** for B2B buyers. + Hands-on experience running **A/B and multivariate testing** for campaign optimization. + Proficiency in **email analytics, reporting, and KPI tracking** to measure campaign success and drive continuous improvement. + Knowledge of **B2B customer journeys, lead nurturing strategies, and sales funnel optimization** . + Familiarity with **data privacy regulations (GDPR, CAN-SPAM, etc.)** . + Strong **project management skills** , with the ability to manage multiple campaigns simultaneously. Company policy is to provide every individual a fair and equal opportunity to seek employment and advancement at the Company without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship, genetic information, veteran or military status, disability, creed, ancestry, pregnancy (including pregnancy, childbirth and related medical conditions), marital status or any factors protected by federal, state, or local laws. We are an “Equal Opportunity Employer". For more information please, refer to the latest version of "Know Your Rights" poster and the "Pay Transparency Nondiscrimination Poster" located here: https://www.dol.gov/agencies/ofccp/posters. The Company is a VEVRAA Federal Contractor - priority referral Protected Veterans requested.