This role is an exciting opportunity for a marketer with strong critical thinking skills and an ambition to test, learn, pivot, and learn some more. The perfect fit for this role has a fundamental understanding of lifecycle marketing or CRM marketing, is a fierce advocate for great customer experiences, and leverages both of those to problem solve, plan, and bring new ideas to the table. This role is highly executional, it’s about 10% Planning, 70% execution – building and deploying E-mail messages, 10% problem solving and identifying new opportunities, and 10% measurement and analysis of the execution to close the feedback loop and support the planning process.
Responsibilities Work closely with eCommerce, Brand, and digital marketing experts to execute strategic month to month plans for E-mail marketing comms. Build, assess the quality of, and work with stakeholders to finalize marketing communications for E-mail messaging. Propose ideas for better ways for activating customers and meeting product sales goals by leveraging the E-mail channel in new and creative ways.Execute testing regularly, which will guide strategic development for the CRM channels and may support other digital marketing teams at Foot Locker Inc. as well. A passion for using data to develop insights that put the customer first is a must.Coordinate and execute E-mail marketing campaigns, including development, implementation, analysis, and reporting. Optimize campaigns by checking content accuracy, ensuring consistency and clarity, troubleshooting issues, assessing potential risks, etc.Collaborate with brand marketing teams and CRM strategy to build plans to improve KPIs around E-mail campaigns. Analyze relevant metrics and campaign results to identify improvement opportunities and facilitate decision-making Propose testing ideas that could improve consumer outcomes, including sales performance, retention, NPS, and brand preferenceStay up to speed with laws and policies (i.e., CAN-SPAM, TCPA, GDPR) as well as technological advances to optimize campaigns. Execute communications within legal and best-practice guidelines. Maintain good security practices to protect against consumer data loss.Continually improve the email marketing programs with A/B testingSupport development and enhancement on content strategies Qualifications minimum of 1 year of experience in the email and/or mobile marketing spaceBachelor's Degree requiredDirect to consumer marketing experience preferredExcellent analytical abilities, rigorous attention to detail, and bias for customer-centric planningStrong verbal and written communication skills as well as excel and presentationStrong collaborative spirit and team oriented BenefitsThe annual base salary range is $51000-$64000 This range represents the anticipated low and high end of the salary for this position. Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.
Foot Locker Benefits:
Employee Discount Paid Time Off Medical | Dental | Vision Coverage 401(k) | Roth 401(k) Stock Purchase Plan Life Insurance Flexible Spending Account Opportunities for Advancement Tuition Reimbursement for Qualified Courses Strong Company Culture Employee Resource Groups Connect With Foot Locker Not ready to apply? Connect with Foot Locker for periodic updates about our stores, brands and career opportunities!