**Introduction** At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. **Your role and responsibilities** External Relations professionals promote, protect, and enhance IBM’s reputation by proactively creating compelling messaging and differentiated positioning with key external stakeholders including media, IT analysts, investors, policymakers/influencers, and clients/prospects. They collaborate with other IBM organizations to articulate and effectively communicate IBM’s value proposition. They also develop communications plans, strategies, and messaging that help the company’s mission, and help arm the sales and business partner organizations with messages and success stories that promote and differentiate IBM’s reputational attributes including performance, innovation, citizenship, leadership, workplace, products/services, and governance. External Relations Professionals use insights and data on what their audiences think, feel and say about IBM to positively influence IBM’s reputation, consideration and relevancy. The EMEA PR Manager will be responsible for managing Apptio’s external relations programs in the UK, Italy, France and Germany. They will be the point person for the PR agencies in each region ensuring alignment on media strategy, executive communications, product announcements and event support. They will work with junior team members to ensure proper media tracking, reporting and regional prep. **Required technical and professional expertise** * 5+ years’ experience in public relations and communications * Outstanding written and verbal communication skills * Hands-on experience with media relations required * Capable of working independently as well as cross-functionally with Marketing, Product Marketing and Legal * High level of organization, computer skills, and the ability to learn and apply technologies in day-to-day work * Track record of managing multiple projects simultaneously with competing deadlines **Preferred technical and professional experience** * Experience telling technology-related stories in a PR agency or in-house communications team * Experience working with business, technology, and channel media * Understanding of enterprise technology * Past experience managing, or working alongside, a PR agency