Job Description

Job description: This role will have an impact in the lives of many adults by broadening access to vaccine preventable diseases, building multi stakeholder partnerships and developing people as opportunities are unlocked in the consumer and emerging channel space. Scope of Responsibilities: The role will lead, identify and build opportunities in the emerging channel segment and align consumer activation strategies that will unlock opportunities for the emerging channels.I. Channel Expansion Identify and build opportunities in the emerging channel segment. Map and collaborate with key stakeholders, understand their business model, eco-system and value propositionBuild long-term, sustainable partnership with strategic accounts/ partners  Develop overall strategies and execute business plans per account with key measures of successConducts strategic planning sessions and business reviews with partners  Updated on emerging technologies and industry trends *Capability in the effective digital consumer promotions driving activation in various channels is a plus II. Consumer Activation Understand varying patient journey and align consumer activation strategies to unlock opportunities in the different emerging channelsFocus on driving disease awareness and building the brand/s via omnichannel promotionsIdentify most effective and efficient medium combinations per channel e.g. online (social media)  and offline (merchandising, in-clinic/branch advertising)  Design and execute consumer activation campaigns to accelerate vaccination uptakeProvide business insights in defining and measuring KPIs on consumer promotions using social media and other platformsIII. Data and AnalyticsMakes meaning of internal and external information and data in relation to business channels in support of strategic approaches. Monitor the actual feasibility of potential business channel/s looking into commercial, operational and financial viabilityKeep track of platforms vs metricsProvide forecast business volume, value and business insightsIV. Project ManagementLead project teams in developing and implementing channel programsWorks with cross functional teams in planning, execution and evaluation of initiatives, including pilot projectsV. Team Management Lead and manage the Key Account Managers for emerging channels (may or may not include Consumer Activation Lead)Recommends the right GTM and KPIs to accelerate realization of growth opportunities.Monitor performance and provide coaching, guidance.

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Secondary Language(s) Job Description:

Job Qualifications:Bachelor’s or Master’s degree in related disciplines e.g. Business Administration, MarketingMore than 5 years experience in related industries; experience in the consumer industry is a plusAt least 3 years of relevant experience in leading emerging channels, New Business Development and Consumer ActivationExcellent in interpersonal communication skills and with proven ability to influence stakeholdersCapability in the effective digital consumer promotions driving activation in various channels is a plusBusiness analytics and data drivenUnderstands the value of consumer activationStrong leader and a team player

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Hybrid

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

05/9/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID:R326442