Let Us Power Your Potential 

Taylor Corporation is a dynamic, diversified company with big plans for the future ― and your career. We power our employees’ potential and strive to create opportunity and security for every member of the team. If you’re ready for something bigger ― more challenge, more variety, more pathways for professional growth ― we should talk. We’re passionate about our work, we believe there is always a better way, and we’re looking for people like you. 

Ready to reach your potential? It’s time to look at Taylor. 

Your Opportunity: Taylor Corporation is looking for a dynamic and results-driven Engagement Marketing Manager to join their digital marketing team! This role is pivotal in driving cross-sell and up-sell opportunities within our existing customer base. The ideal candidate will leverage various marketing channels to enhance customer engagement, increase sales, and foster long-term brand advocacy.

Your Responsibilities:

Develop and execute omnichannel marketing campaigns (email, social media, display advertising, SMS, apps, landing pages, etc.) to engage customers throughout their buying cycleCollaborate with sales, customer service, and other departments to create a seamless and engaging customer experienceUtilize customer data and insights to personalize marketing efforts and improve customer lifetime value (CLV)Create compelling content and messaging that resonates with customers and drives engagementMonitor and analyze campaign performance, providing regular reports and actionable insights to optimize future effortsManage customer feedback and reviews, leveraging positive feedback to enhance brand reputation and drive referralsOrganize and participate in customer events, webinars, and other engagement activitiesDevelop and maintain a customer advocacy program to turn satisfied customers into brand ambassadorsStay up to date with marketing trends, technologies, and best practices to drive campaign and process improvementPerform other duties as assigned

You Must Have:

Bachelor’s Degree from an accredited university with a concentration in Marketing, Business, Communications, or a related field7+ years of experience in digital marketing, with a focus on customer engagement and retentionProven track record of developing and executing successful marketing campaignsStrong analytical skills and experience with marketing analytics toolsExcellent written and verbal communication skillsAbility to work collaboratively across teams and manage multiple projects simultaneouslyFamiliarity with CRM systems and marketing automation tools

Other Essential Abilities and Critical Skills:

Engagement Marketing – Knows how to involve customers in the creation of brand experience, with the goal of building long-term relationshipsInnovation & Entrepreneurial Orientation - Thinks and acts in a way that maximizes options and possibilities. Identifies and develops creative solutions to business challenges, and takes calculated risks to achieve resultsTeamwork & Collaboration - Shows enthusiasm toward being a member of the group; actively participates in team meetings and activities; leverages the skills and interests of coworkers to achieve goals and solve problems; supports team decisions

We Would Prefer:

Experience in B2B marketingKnowledge of the latest trends and best practices in engagement marketingCreative thinking and problem-solving skillsStrong project management skillsProficiency in using analytics and reporting tools to measure campaign performance

About Taylor Corporation
One of the largest graphics communications firms in North America, Taylor’s family of companies provide a diverse set of products, services, and technologies addressing the toughest communication challenges. For nearly 50 years, Taylor has been a premier provider of powerful and innovative products, services, and expertise for individuals, businesses, and distributors large and small. Our 10,000+ employees spanning 26 states and seven countries work diligently to create the interactive, printing, and marketing solutions that have helped build some of the world’s more recognizable brands. Everything we do begins with identifying the unique priorities and needs of our customers and creating one-of-a-kind solutions. We offer a comprehensive benefit package including several health plans to choose from, dental, vision, wellness programs, life and disability coverage, flexible spending accounts, health savings accounts, 401(k) plan with company match, paid time off (PTO) and 64 hours of annual holiday pay.

The Employer retains the right to change or assign other duties to this position.

Taylor Corporation is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Taylor Corporation including all partners and affiliates is an Equal Opportunity Employer/Veterans/Disabled.