Student employees and interns specializing in video production play pivotal roles in both strategy and execution within BYU-Pathway Worldwide and EnglishConnect's digital outreach initiatives. Their responsibilities encompass various aspects of video production, digital marketing, and advertising. This entails overseeing the day-to-day operations of video content creation, crafting and implementing impactful video campaigns, and strategically utilizing online social media channels to enhance brand visibility and facilitate enrollment growth. Additionally, these individuals are actively engaged in analyzing, assessing, and reporting on the effectiveness of video campaigns to optimize outcomes, aligning with the broader objectives of BYU-Pathway Worldwide and EnglishConnect's digital engagement efforts.