Enrollment Growth Strategist, Peninsulas Apply now (https://secure.dc4.pageuppeople.com/apply/793/gateway/default.aspx?c=apply&lJobID=502122&lJobSourceTypeID=796&sLanguage=en-us) Work type: Permanent Full Time Location: Peninsulas Categories: Academic Affairs Position TitleEnrollment Growth Strategist, Peninsulas About the University Western Washington University, with over 15,000 students in seven colleges and the graduate school, is nationally recognized for its educational programs, students and faculty. The campus is located in Bellingham, Washington, a coastal community of 90,000 overlooking Bellingham Bay, the San Juan Islands and the North Cascades Mountain range. The city lies 90 miles north of Seattle and 60 miles south of Vancouver, British Columbia. Western has additional sites in Anacortes, Bremerton, Everett, Port Angeles, and Poulsbo. Western is recognized nationally for its successes, such as being named one of the top public master's-granting institutions in the Pacific Northwest for 25 years in a row by U.S. News & World Report. Western Washington University is committed to achieving excellence through advancing inclusive success, increasing our Washington impact, and focusing on transformational education grounded in the liberal arts and sciences and based on innovative scholarship, research, and creative activity. Western's greatest strength is the outstanding students, faculty, staff, and alumni/ae who make up its community. Western supports an inclusive governance structure for all and provides a learning and working environment in which everyone can thrive. In pursuit of this excellence, individual employees are expected to establish and maintain productive and effective inclusive working relationships amongst diverse populations including staff, faculty, administration, student, and external constituents. Further, individual employees are expected to have the ability to operationalize sustainability concepts (economic, societal, environmental) into all aspects of performing their job duties. About the Department The mission of Western Washington University - Peninsulas is to empower individuals and communities across the Kitsap and Olympic Peninsulas through high-quality, accessible, higher education. Through innovative programs and partnerships with Olympic College and Peninsula College, we provide diverse pathways to academic excellence and career success. By aligning our curriculum with the evolving needs of the region and prioritizing engagement with local industries, we aim to foster a culture of lifelong learning and economic vitality. With a commitment to equity, inclusivity, and community collaboration, we strive to cultivate leaders who will positively impact the social, cultural, and economic landscape of the Peninsulas and beyond. WWU Peninsulas offers a suite of 10+ Bachelor’s degree programs in cybersecurity, business, environmental programs and more. About the Position The Enrollment Growth Strategist supports outreach and recruitment efforts for WWU Peninsulas through the creation and management of admissions related communications for prospective students in Slate, digital marketing campaigns and social media strategy. Working in consultation with WWU Bellingham marketing and communications professionals, this position helps create and sustain enrollment growth plans for the Peninsulas, including degree programs, SEA Discovery Center and more. This position reports to the Senior Director, Western Locations with dotted line reporting to the Director of Marketing in Bellingham. Job Duties / Responsibilities: (35%) Prospective Student Communications and Slate Data Management + Write and implement prospective student-focused drip campaigns in Slate, designed to inform, educate and nurture prospective students about WWU Peninsulas programs + Collaborate with program directors and the Graduate School to create prospective graduate student communications for relevant programs + In collaboration with admissions and Peninsulas leadership, recommend strategies and plans to address opportunities and gaps in the enrollment funnel with the aim of increasing inquiries and converting more of these to applications, and ultimately to enrolled students + Contribute to building and updating Slate-hosted applications and forms as needed to support existing and new Peninsulas programs + Effectively track and measure campaign success and ROI through regular monitoring and reporting of data through the entire enrollment funnel, from lead generation and nurturing through enrollment +  Analyze Slate data to provide actionable insights and recommendations to the Senior Director, Western Locations and other key stakeholders including admissions colleagues + Create and manage a suite of admissions and enrollment related reports for Peninsulas programs +   Support report requests from program directors and staff (35%) Digital Marketing and Social Media + Plan, research, execute, measure, and adjust programmatic and search digital marketing campaigns and brand awareness campaigns driven by KPIs, conversions, and analytics to drive enrollment growth for Peninsulas programs + Work collaboratively with WWU marketing and admissions teams to ensure that all marketing reflects consistent and timely on-brand messages that are regionally relevant; serve as local branding SME to ensure consistent tone and voice + Coordinate with third-party vendors/contractors involved in the production of publications and other marketing and communication materials + Develop and manage execution of enrollment marketing plans through effective project management and collaboration with marketing, communications, admissions, and creative teams + Develop and manage comprehensive social media marketing strategy for WWU Peninsulas programs + Monitor, analyze, and report on social media performance using analytics tools to measure the success of campaigns and makes data-driven decisions when posting + Manage WWU Peninsulas Facebook and Instagram accounts, including engaging with followers, responding to comments and messages, and fostering a positive community + Utilize basic graphic design skills using tools like Adobe Photoshop or Canva and basic video editing tools such as Capcut, Adobe Premier Pro, and others + Maintain knowledge on the latest social media trends and best practices; make recommendations for content that aligns with these trends (20%) Communications and Public Relations + Create and publish stories for web, social media and newsletters that highlight WWU Peninsulas programs, faculty and student accomplishments + Coordinates external and internal communications flow for press releases, magazine content, and newsletters as appropriate + Collaborate with University Communications leadership to ensure regular updates and successes are highlighted across the greater university community + Create email outreach campaigns for fundraising to support student scholarships, SEA Discovery Center and other needs as appropriate (10%) Other duties as assigned Required Qualifications + Bachelor’s degree in Communications, Marketing, Business Administration or related field + At least two years of marketing experience; a total of 4+ years of relevant work experience + Excellent verbal and written communication skills + Demonstrated history of successful teamwork and evidence of positive collaboration across various departments or units + Excellent organization, project management, and time management skills involving the execution of multiple, simultaneous projects of varying size and scope + Demonstrated experience in using and administering CRM systems + Ability to work on campus in Poulsbo or Bremerton regularly to facilitate collaboration and engagement with Peninsulas students, faculty and staff to fulfill job responsibilities and meet established goals Preferred Qualifications + Experience using Slate for admissions marketing and outreach + History of progressively responsible experience developing and executing successful strategy, enrollment, marketing, brand management, and/or advertising initiatives + Successful experience in creating and standardizing metrics and analytics to assist in measuring the costs and impact of key messages, communications strategies, and tactics + Work experience in higher education Conditions of EmploymentAll employees must comply with our Immunization policies, includingProof of Rubeola Measles Immunity (https://policy.wwu.edu/POL-U1300.01-Requiring-Proof-Of-Rubeola-Measles-Immunity) within 60-days of hire. Please reach out toHR@wwu.eduif you need information regarding medical or religious exemption and applicable accommodations. Salary Hiring range is $67,984 - $78,182 depending on qualifications and experience. Through longevity position tops at $88,379/year. Benefits Information Benefits Overview for Administrative Professional Position (https://hr.wwu.edu/files/2022-01/Benefits%20-%20Professional%20Staff.pdf) . Application Instructions A cover letter and resume are required and should address your experience related to the position responsibilities and the required and preferred qualifications. Please include the names and contact information of three professional references. References will only be contacted if necessary, with notice provided beforehand. Closing Date NotesPosition closes 03/26/2025 at 11:55 pm. Western Washington University (WWU) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, WWU does not discriminate on the basis of race, color, creed, religion, national origin, sex (including pregnancy and parenting status), disability, age, veteran status, sexual orientation, gender identity or expression, marital status or genetic information in its programs or activities, including employment, admissions, and educational programs. See WWU’s Policy on Ensuring Equal Opportunity and Prohibiting Discrimination and Retaliation (https://policy.wwu.edu/POL-U1600.02-Prohibiting-Discrimination-Based-on-A-Protected-Class-Interim) . Inquiries may be directed to the Office of Civil Rights and Title IX Compliance, Title IX and ADA Coordinator, Western Washington University, Old Main 126 (MS 9021), 516 High Street, Bellingham, WA 98225; 360.650.3307 (voice) or 711 (Washington Relay); crtc@wwu.edu WWU is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request an accommodation, please contact Human Resources Disability Services (https://hr.wwu.edu/disability-accommodations) , 360.650.3751 or 711 (Washington Relay). Annual Security and Fire Safety Report: This report is provided pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act ("The Clery Act"). It includes statistics for the previous three calendar years concerning reported crimes that occurred on Western's campus; in certain off-campus buildings or property owned or controlled by Western; and on public property within, or immediately adjacent to and accessible from, the campus. The report also includes institutional policies concerning campus security, such as policies concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. You can obtain a copy of this report in printed or alternate formats by contacting the Office of the Vice President for Enrollment and Student Services atvpsa.office@wwu.edu. The report can be found at:Annual Security and Fire Safety Report (https://vpess.wwu.edu/files/docs/ASRCleryreport.pdf) . All new employees must comply with the immunization policy and show employment eligibility verification as required by the U.S. Citizen and Immigration Service before beginning work at WWU. A thorough background check will be conducted on all new hires which includes asexual misconduct background check (https://hr.wwu.edu/sexual-misconduct-background-checks) . Job no: 502122 Advertised: Feb 12 2025 09:00 Pacific Standard Time Applications close: Mar 26 2025 23:55 Pacific Daylight Time