The event car driver is a Red Bull brand ambassador and the face of the brand with strong external impact, who is not only responsible for the maintenance of the vehicle and the execution of the surrounding program but above all bringing in new ideas regarding the Red Bull event cars in terms of usage, new features, activities and events. They are the most direct connection with existing and potential consumers, event organizers and 3rd party people: They have the incredible opportunity to create endless memories and unexpected emotions, giving the chance to everyone to experiment with the brand and to offer them a moment of pure entertainment. Thanks to their connections within the region and their network, they have the power of deciding what to do and where to go in order to always be where the consumers are, they have the freedom and resources to bring to life personal projects and activities on their own, always according to the brand and the local Red Bull team.