The Position

 

Event Management Executive

The Event Management Executive support the Human Pharma Event Team in:

Implementing face-to-face and digital activities to maximize customer engagement and achieve Market Leadership in the Therapeutic Area (TA)segments we compete in.Providing support and consultancy to the OPU TA marketing team (CRM and Specialty Care) in the planning and execution of the Integrated Campaign Plan (ICP), implementation of the Go-To-Market (GTM) approach.

 

Tasks & Responsibilities

ICP contribution:Partner with the TA & Event Manager to provide necessary inputs for IAP/ ICP, based on gathered insights of conducted events.Provided needed data & insights related to event to support decision making process before, during and after ICP execution.

 

Event-related processes standardization:Creates standardized processes to efficiently plan and execute activities consistently across TAs with key internal stakeholders (Medical, Marketing, GTM, Compliance, Market access, Sourcing, etc.).Provide data for analysis in order to optimize existing processes, through re-occurring review, analysis of conducted activities across functions, data-based insights and facilitates proposals for improvement.

 

Event execution: Provide and ensure efficient support on standardized processes for development and execution of events (CRM and Specialty).Based on data analysis of conducted activities, providing optimization suggestion of existing marketing services, adapting and implementing new services  and driving the data-based creation of insights for improved customer engagement.Executional performance analysis:Together with key stakeholders, identify events-related KPIs and provide relevant analysis/ recommendation to TAs/ management team through utilizing existing ROPU dashboard and/ or customizing Veeva reports.

 

Vendor & bidding management:In comply with sourcing procedure, evaluate vendors and suggest to event owners qualified vendor for event services.Monitor vendor performance and provide timely feedback to improve service quality.

 

Requirements

Minimum Education/Degree Requirements: Bachelor’s degree in Business, Marketing, Economics or a related field.

 

Required competencies:

Knowledge:

Good understanding of pharmaceutical industry and trend of environmental changes.Good knowledge and/or experience with strategic frameworks, marketing and execution.

Professional skills:

Capable to provide the leadership to develop and implement solutions to complex problems. Open minded, motivating personality with drive and initiative.Willingness and ability to create and share knowledge.Critical thinker with ability to self-manage workload, including reprioritizing and delivery under tight timelines.Ability to work well under pressure, influence without authority, good interpersonal and negotiation skills.Team player, flexible and willingness to adapt in a changing environment.Excellent oral and written communications skills.

 

READY TO CONTACT US?

Please contact our Recruiting Team:

Ms. Phuong Vo: phuong.vo@boehringer-ingelheim.com