BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Italia is looking for an Events and Digital Activation Specialist, to join the Consumer Activation Team based in Rome.

As an Events and Digital Activation Specialist you’ll lead the new categories social media channels, ensuring a continuative and coherent brand communication. You will handle the Social Media agencies to create the editorial plan, develop original assets and run the adaptations of brand campaigns and toolkits, while in parallel ensure the correct application of legal and brand guidelines.

The role has also in scope the development and execution of consumer activations/events.

Your key responsibilities will include:

Be responsible for the social media channels and ensure a continuative brand communication flow for new categoriesAnalyze weekly/monthly social media reports and get relevant insightsSelect and engage content creators and BIG talents to amplify activations and create digital rebound Lead social media & content creators/talent agencies Build social media listening reports though ad hoc tool Develop and complete consumer activations/events with BIG talent to communicate brand novelties and generate a strong media reboundBeing the point of contact with area/global teams for social media and talent activitiesCollaborate with other End Markets / area teams to keep social media aligned and updated  Guarantee the correct application of legal and brand guidelines

What are we looking for?

Degree in Communication, Marketing, Business Management or other related fields of study3 or 4 years of experience in digital marketing and in consumer engagement activities / eventsExcellent knowledge of MS Office package, in particular of Excel & PowerPoint; Google Analytics is considered a plusInterest and curiosity for the digital world and Social media and content creators/talent managementProficiency in English and ItalianFlexibility and willingness to adapt to a changing environment, fast learner and proactiveAnalytical skills and out of the box approachStrong time management and multitasking skills with a flexible approach

What we offer you?
•    We offer a market leading annual performance bonus (subject to eligibility)
•    Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
•    Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
•    You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
•    We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.