TechCrunch is the go-to source for intelligence about the future of technology and the people creating it. We follow the technology and we follow the money – we’re not just excited about the products and services being developed but we answer for our global audience of readers the who, what, why and how. With the private market now bigger than the public market, owning startup coverage is key to owning the future and TechCrunch’s news along with our flagship event Disrupt remains at the top of its game. No one brings the world of technology and startups together in one place like TechCrunch. This role will have a huge impact as you will be spearheading the growth of our event marketing efforts. If you’re passionate about the world of startups and technology innovation, this one's for you!
The Events Marketing Manager is responsible for developing integrated marketing initiatives that build awareness, drive revenue and provide sales enablement for TechCrunch events, both big and small. They sit at the core of the Marketing team, working on high visibility projects in partnership with Editorial, Events and Product teams in their day-to-day.
This role will be responsible for the execution of strategies designed to grow TechCrunch’s event audience, measured by both attendees on the ground and those following our events coverage throughout the year across the site, social and newsletters.
This role is suited for someone able to work with other leads to craft a clear, measurable strategy and then do what needs to be done to make that success possible. With a focus on driving decisions through data, and a keen eye on industry trends and the competitive landscape, they will grow attendance and awareness of world-class events like TechCrunch Disrupt.
Responsibilities:
TechCrunch’s events calendar includes its flagship Disrupt event, but also smaller events like Early Stage and StrictlyVC — because of that, this role will be most focused on the execution of marketing efforts to grow event attendance, iterating them based on performance, and moving on to the next campaign with new learnings in mind.
This role will still develop strategies for building awareness and attendance for new and recurring events, which includes everything from pricing, persona development, internal communications and beyond. But the focus will be on the execution of those strategies.
Working with editorial, design and audience development teams to make the most compelling pitch for potential event attendees across site, social and email. Then working with those same teams to cover said events and build a compelling case for future attendees — candidates should be hungry to develop long-lasting relationships with our event community and deliver the quality of experiences they expect.
Proactively collecting, analyzing, and recommending action based on the performance of campaigns to build awareness, ticket sales, and overall strategy. This role is expected to be confident, delivering this feedback to teammates, as well as to more senior members of TechCrunch.
Building and executing the plan for reaching new audiences for TechCrunch’s StrictlyVC franchise, which stretches across events, newsletters and podcasting.
Developing content and funnels to make audiences aware of, and compelled to attend, TechCrunch events. This role will be expected to be confident in experimenting with new ideas, doubling down on what works, and getting teams excited about ways they can contribute.
Qualifications:
5+ years marketing experience primarily in B2C marketing for event products or similar consumer products. Experience within or working with technology companies and startups is a plus.
Located in the San Francisco Bay Area
A Bachelor’s degree or higher in Marketing, Communications, Business or a relevant job experience
A general knowledge of marketing approaches and how to drive customer behaviors across email, social and display media channels, both paid and organic.
Proven track record driving event attendance growth through data-driven, ROI positive campaigns. Success, at its most reductive, is defined by ticket sales.
A keen attention to detail that makes management of multiple marketing channels for multiple events with frequent overlap possible.
Comfort delivering candid feedback, particularly as it relates to the core goals of driving more ticket sales and creating experiences that inspire loyalty in our audiences.
The ability to lead through example and organization: Though this role will not have direct reports, it will be directly responsible for working with people managers to allocate resources and plan ahead to ensure deadlines are met.
Eagerness to learn with a willingness to learn from underperformance to inform future success, with a high bar for performance and quality of work.
An ability to move between strategic and tactical work, switching from measuring performance on paid acquisition to providing feedback on creative assets and building newsletter campaigns over the course of a week.
Experience with executing campaigns on CRM systems like Hubspot, ranging from building and deploying email campaigns, maintaining and building subscriber databases to reporting on performance and efficacy of campaigns.
Strong writing skills, with an ability to craft promotional copy from scratch or retool existing coverage from across TechCrunch to best position the brand and compel audiences and event attendees.
The ability to provide helpful feedback and steer the creation of creative assets, from video to audio and graphics, from both internal and external resources.
#LI-KS2
The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.
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The compensation for this position ranges from $82,125.00 - $171,250.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements.
If you’re curious about how this factors into this role, please discuss with the recruiter.
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