Patreon is a media and community platform where creators give their biggest fans access to exclusive work and experiences. Over 300k creators are cultivating fandoms and building their businesses each month. Creators can offer free memberships to fans looking to explore more of their work, paid memberships to give access to exclusive media and community, or sell directly to fans with Shops.
Ultimately our goal is simple: fund the creative class. And we're leaders in that space, with:
8B+ earned since Patreon's inception
30M free new memberships in the first year of launching that option, and
10M fans paying each month for exclusive access to creators' work and community.
We're continuing to invest heavily in building the best creator products with the best team in the creator economy and are looking for an Executive Creative Director to support our mission.
This role is based in New York or San Francisco and open to those who are able to be in-office 2 days per week on a hybrid work model.
About the Role
Patreon is looking for a creative leader to oversee a centralized creative studio of concept, design, copywriting, motion and video. Patreon is a leader in building products and services on behalf of creators, and needs a leader to match that energy in crafting best in class marketing assets and launch materials for our creators to get in front of their fans. Reporting directly to the VP of Design, the Executive Creative Director (ECD) will lead the charge of creating a team culture that is obsessed with great, beautifully crafted and innovative work that celebrates the diversity and vibrancy of Patreon’s thriving communities.
Highly creative and self-motivated, you are able to conceptualize, visualize, and communicate your ideas to all stakeholders. You know how to manage the creative process and execute from brief to final delivery. This role will be instrumental in telling inspiring and motivational stories of Patreon creativity and fandom to help reach and deepen our engagement with new and existing audiences
You get excited at the idea of building and leading a team of full-time and contract employees, you have an expansive network of creative people, and you’re able to execute bespoke projects on large budgets and scaled projects on scrappy budgets. You will have managed and inspired creative teams in an agency, social-savvy media company or within an internal client-side team. Importantly, you will continue to motivate this team to deliver creative excellence across different mediums, and you will constantly seek to elevate creative work to meet the ambitions of the brand while also delivering outstanding business results.
About the Role
Define creative strategy, visual language, voice, and personality of Patreon’s creator-centric marketing creative, with a focus on awareness and integrated campaign work
Manage a growing, decentralized team of creatives
Lead teams to deliver outstanding art direction, photography direction, videography direction, typography and campaign systems
Partner with internal teams to develop strategies and deliver the best creative concepts and assets
Use customer and data insights to inspire community and market-specific creative concepts
Identify creative opportunities by understanding our audience, the competitive landscape, and industry trends to help differentiate us from competitors
Manage overall quality of creative output and protect the integrity and expression of the Patreon brand
Guide creative strategies, project roadmaps, and programs forward
Help allocate creative resources and monitor project milestones and deliverables
Recruit, coach, develop, and retain top creative talent
Establish an environment that promotes creative brainstorming, innovation, and risk-taking
LINK TO AN ONLINE PORTFOLIO IS REQUIRED
About You
10+ years experience in a creative role, including three or more years leading a creative team (as this role will have direct report responsibilities)
Experience managing and collaborating with internal and external teams, including creative agencies
Built-in partnerships with world class agencies, freelancers, and vendors
Experience developing scalable campaign platforms
Storytelling capabilities across several formats
Experience defining, building, and differentiating brands and sub-brands
Experience leading the development of integrated marketing campaigns
Experience with awareness and brand-based marketing strategies and trends in culture and the creative industry
Experience recruiting, motivating, inspiring, and leading a team of accomplished creatives
Curiosity for technology and the future evolution of content creation, production, and distribution
Familiarity with new and traditional brand channels and media
About Patreon
Patreon powers creators to do what they love and get paid by the people who love what they do. Our team is passionate about making this mission and our core values come to life every day in our work. Through this work, our Patronauts:
Put Creators First | They’re the reason we’re here. When creators win, we win.
Build with Craft | We sign our name to every deliverable, just like the creators we serve.
Make it Happen | We don’t quit. We learn and deliver.
Win Together | We grow as individuals. We win as a team.
We hire talented and passionate people from different backgrounds across the organization. If you’re excited about a role but your past experience doesn’t match with every bullet point outlined above, we strongly encourage you to apply anyway. If you’re a creator at heart, are energized by our mission, and share our company values, we’d love to hear from you.
Patreon is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected class.
Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, unlimited paid time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.