Kuala Lumpur, MYS
19 days ago
Executive - Performance Media
**Responsibilities** + Help in the strategy for and execute all local paid online acquisition efforts including: + Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn + Search engine marketing (SEM), Search Engine Optimisation (SEO) + Google Display Network (GDN) and other Banner ads + Affiliates + Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.) + Manage day to day workflow and setup for projects and campaigns across platforms + Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives + Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews + Spearheading relations with account team working on common accounts to ensure alignment with clients + Ability to troubleshoot technical issues on campaigns + Innovating to improve performance, growth and profitability across all channels + Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition + Share best practices with peers within group + Accountability and full ownership for campaign performance and aligned KPIs **Qualifications** • BA/BS or equivalent • 0-2 years’ experience in digital marketing • Strong experience with performance marketing and online acquisition tools and networks • Entrepreneurial mindset and willing to get hands dirty • Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them • Excellent time management and organisation skills, comfortable in meeting tight deadlines • Strong leadership abilities and track-record of hitting targets with limited resources/budget • Previous experience working in a start-up or dynamic high-growth company a plus **Additional information** Our employee benefits package comprises the following: + 👉 Generous leave entitlements, including birthday leave, rest day and family care leave. + 👉 Office closure for World Mental Health Day 10th October. + 👉 Additional Company closure for all 4 major festive Celebrations + 👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. + 👉 Life and personal accident insurance and group hospitalization and surgery. + 👉 A hybrid working schedule and with Friday disconnects. + 👉 Rest Relax & Recharge - office closure last week of December every year. + 👉 Phone Allowance
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