Are you eager to grow your skills in marketing, employer branding, and digital content strategy? Are you excited about shaping the way job seekers discover and engage with career opportunities? Do you enjoy working on a variety of projects and supporting a team in bringing creative ideas to life? If so, we’ve got an exciting opportunity for you! Our HR Innovation & Experience team is seeking an Experience Generalist to support a variety of recruitment marketing and employer branding initiatives that help attract top talent to UPMC. In this role, you’ll assist with digital advertising efforts, manage job seeker-facing content, help inform various candidate touchpoints, update employer brand pages, and contribute to various marketing strategies. Working alongside a collaborative team, you’ll gain hands-on experience in recruitment marketing while helping to elevate UPMC’s employer brand. Join a team that believes in making things great! Through engaging marketing, quality content, and compelling design, we infuse innovation into every step of the process, creating meaningful experiences for candidates, customers, and employees alike. Enjoy the flexibility of working from home while also being available for onsite days at our downtown Pittsburgh office as needed. If you’re ready to bring ideas to life and make an impact in support of UPMC’s mission and vision, we’d love to hear from you! **Responsibilities:** + Support various recruitment marketing strategies to attract, engage, and convert top talent + Assist in managing the UPMC careers website, job boards, and social media platforms + Assist with content sourcing and creation for job seeker-facing materials and candidate touchpoints such as emails, employer brand pages, social media, recruitment marketing campaigns, and more to engage and attract top talent + Work on various social and digital marketing campaigns, programmatic advertising, and other recruitment marketing solutions, collaborating with external vendors as needed + Conduct various research and gather insights to inform strategies and marketing efforts + Understand the needs, motivations, and emotions of customers and our internal and external audiences to drive work and deliver outcomes + Support strategies to improve the candidate experience + Support the coordination and tracking of various projects, ensuring smooth execution across tasks such as project planning, platform management, reporting, and monitoring progress to meet deadlines and achieve defined objectives with high-quality + Serve as a collaborative partner and aid in creating the best experiences for our customers, employees, and candidates by proactively seeking and sharing insights and taking a people-first approach + Bachelor's degree in human resources, business, or a related field and one year of related experience required. + OR Associates Degree/High School Diploma/GED and three years of professional related experience required. + Experience in recruitment marketing, employer branding, or content creation, and understanding of email marketing, SEO, and social media strategies and best practices is a plus, but not required. + Familiarity with digital and creative platforms preferred but not required: social media management tools (e.g., Meta Business Manager, Sprout Social), digital asset management tools, employer profile platforms (e.g., Glassdoor, Indeed), creative programs (e.g., CapCut, Adobe Creative Cloud), or content management platforms + Passion for creating great experiences for others through a people-focused approach to work. + Highly organized, creative, timely, and possesses strong communication skills, both verbally and in writing, + Self-starter with the ability to problem-solve, assist with projects, and work in a fast-paced environment. + Flexible and adaptable, able to thrive in evolving environments, and is an agent of change. + Experienced with the Microsoft Suite of products and the ability to learn new technology quickly. **Licensure, Certifications, and Clearances:** + Act 34 **UPMC is an Equal Opportunity Employer/Disability/Veteran**