New York, NY, 10176, USA
23 hours ago
Experiential Marketing Lead, Global Experiences
**Summary:** We're seeking an experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and retail events. As Head of Experiential Marketing on the Global Experiences team you will lead a strategy and execution supporting Meta's priorities and product launches with a demonstrated experience in understanding of established and emerging technologies, focused around our Reality Labs portfolio. You will deliver experiences that break through the noise and showcase our brand, innovative products and their experience to connect people in meaningful ways. You will leverage your experience working with technology and retail to drive relevant experiences and partnerships that are rooted in strategy. **Required Skills:** Experiential Marketing Lead, Global Experiences Responsibilities: 1. Own and develop experiential marketing strategies for global events and activations centered around our Reality Labs portfolio, while delivering against key performance indicators with measurable results 2. Setting and executing against a strategy and leading best in class programs 3. Lead and drive highly nuanced cross-functional projects and experiences 4. Lead, both strategically and tactically, giving clear direction, taking frank feedback and enjoying the rapid pace of the business 5. Establish partnerships and relationships with production agencies, creative agencies and industry to bring strategic concepts to life 6. Drive 360-degree experiential marketing strategies aligning with Meta's product goals 7. Work with Decision Science team to define and report measurement metrics 8. Solve complex problems to align and drive cross functional teams against goals and objectives 9. Manage marketing and experiential budget with close collaboration with finance and planning partners 10. Lead long range planning, identify new opportunities, select and manage partners, vendors, contractors and other resources to achieve business objectives while delivering on budget 11. Exhibit executive Leadership presence and comfortably interface with differnet audiences across communications and presentations 12. Position includes frequent travel **Minimum Qualifications:** Minimum Qualifications: 13. 10+ years of marketing experience, with a focus on experiential marketing and events 14. Established experience in fostering cross-functional working relationships in an organization to drive impact and influence change 15. Experience developing and producing innovative hybrid, multi-channel experiences 16. Large network of agency, partner, and vendor relationships 17. Direct experience managing business to consumer experiential programs **Preferred Qualifications:** Preferred Qualifications: 18. Experience in tech hardware, marketing technology, retail or media industry 19. Experience in brand marketing, experiential marketing, creative technology **Public Compensation:** $150,000/year to $211,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
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