Job Summary:

The Exports Business Development Manager (EBDM) shall be responsible for driving the growth and expansion of San Miguel Foods Exports by:

Identifying and developing new businesses ensuring compliance with export and country regulations particularly focusing on the following

           a) Retail Sales Channel outside existing regions (Middle East, North America, Asia and Oceania)

           b) Non-Retail Sales Channel including Food Service, E-Commerce, Ship Chandling and any other institutional selling avenues that can generate incremental business

Building relationships with customers and partners Collaborating with internal teams to align strategies for product availability, pricing and promotions

 

The EBDM will also work with the Exports Manager in managing relationships with local and foreign government bodies and various industry organizations while ensuring smooth day-to-day operations of the sales group.

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Key Responsibilities:

I. New Business Development (Market Research, Strategy Development and Execution)

Conducts research and analyzes market trends to recommend strategies to pursue untapped retail territories or non-retail sales channels. This may require ensuring product and regulatory compliance with regulations and improving product competitiveness in pricing, packaging, promotions, and merchandising, driving growth in both established and new markets. Develops a roadmap aligned with the company’s long-term goals, focusing on driving incremental sales from new business alongside existing SMF Exports business. Creates annual entry sales strategies for new regions and non-retail channels, prioritizing key categories to expand market growth, capture new business, and maximize existing portfolios. Manages channel sales operations to achieve financial and operational targets, emphasizing new business sales alongside traditional metrics.

           a. Establishes sales forecasts that account for incremental sales from new business.

           b. Collaborates with internal teams to design plans for new business opportunities.

           c. Ensures operational efficiency by aligning new ventures with company standards.

           d. Supports supply chain management to facilitate new business-driven sales.

           e. Proposes localized strategies to maintain competitiveness and capture new business.

           f. Anticipates competitor moves and recommends countermeasures to protect growth from new business.

 

II. Relationship Management (External and Internal Customers)

Collaborates with department heads across SMF Exports and the broader organization to maintain a professional work environment. Builds and maintains strong relationships with customers and trade partners.

           a. Promotes goodwill with strategic accounts, distributors, and communities in assigned regions.

           b. Develops long-term partnerships with community leaders, key accounts, and distributors.

           c. Establishes personal networks across regions and engages with professional societies.

           d. Reviews and approves customized business-building initiatives.

Works with the Exports Manager to enhance San Miguel Foods’ image by fostering relationships with government authorities and export industry organizations.

 

III. Financial Management

Ensures compliance with company financial policies and procedures

           a. Prepares and monitors the annual expense budget to maintain cost efficiency and business profitability.

           b. Allocates resources (e.g. trade cost) to meet sales objectives within financial guidelines.

Enforces credit policies and procedures

           a. Manages and reconciles account receivables within the prescribed period.

           b. Proposes credit privileges for distributors or accounts based on financial criteria

Recommends improvements to financial systems and processes for operational efficiency

 

IV. Management Reporting

Prepares and presents information to help team leaders and decision makers understand situation and performance to make appropriate recommendations and actions

 

Qualifications

Bachelor's degree in Marketing, Management and Business Administration, Economics or any business related courses Post Graduate Diploma / Masters Degree is an advantage With at least 10 years’ work experience in FMCG, with proven good track record Must have at least 5 years’ experience in Food Service Sales and/or Marketing or Business Development Must have knowledge/background in EXPORTS