BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Pakistan has an exciting opportunity for a B2B Content Executive [Copywriting]

This role is responsible for developing and handling B2B digital content to support business objectives. It plays a key role in the creation, adaptation, and execution of content meeting the campaign’s brief and requirements. The position requires close collaboration with relevant partners to ensure content meets the legal requirements, brand guidelines, and aligns with overall digital strategies.

Your key responsibilities will include:

Strong understanding of B2B Digital Channel Strategy and industry-specific terminology relevant for B2B interactions.Interpret campaign briefs and align B2B content with digital strategies for the End Market.Ensure compliance with legal guidelines and approval processes, while meeting service level agreements.Adapt and adjust copy for various B2B platforms, including landing pages, digital banners, email campaigns, and videos.Create and edit B2B copy in English, using translation tools and proofreaders for localization as required.Upload content efficiently into B2B platforms, ensuring all assets are properly placed and accessible.Manage deliverables, ensuring copy and content uploads are completed on time and in full.Stay updated on B2B trends and best practices, ensuring the content remains relevant and effective.

What are we looking for?

2-4 years of experience in copywriting and content marketing, preferably from a creative digital agency background.Strong writing, editing, and storytelling skills, with the ability to simplify complex ideas into clear and engaging content.Attention to detail and passion for crafting high-quality, impactful content supported by AI translation tools (e.g., SmartCat).Proficiency in visual creation and design using tools like Adobe Creative Suite (a plus).Familiarity with B2B digital platforms and CRM systems, ensuring content aligns with business goals.Ability to collaborate with cross-functional teams and manage multiple projects in a fast-paced environment.

What we offer you?

We offer a market leading annual performance bonus (subject to eligibility)Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentivesYour journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.You'll have access to online learning platforms and personalized growth programs to nurture your leadership skillsWe prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.