BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Pakistan has an exciting opportunity for a B2B Content Executive [Video  & Gamification]

This role is responsible for developing and handling B2B digital content to support business objectives. It plays a key role in the creation, adaptation, and execution of content meeting the campaign’s brief and requirements. The position requires close collaboration with relevant partners to ensure content meets the legal requirements, brand guidelines, and aligns with overall digital strategies.

Your key responsibilities will include:

Support B2B content development, ensuring alignment with the organization’s B2B Digital Channel Strategy and business objectives.Understand campaign briefs and collaborate with internal partners to meet B2B content requirements for the End Market.Develop, edit, and produce video content for B2B platforms, such as retailer educational videos and customer engagement clips.Create and adapt interactive gamification to enhance engagement and support digital strategies.Apply translation tools and coordinate with proofreaders to ensure localized content is delivered accurately.Ensure compliance with brand guidelines, legal regulations, and approval processes, meeting service level agreements.Handle timely content uploads to the B2B platform, ensuring accuracy and completeness.Collaborate across teams to optimize digital touchpoints, ensuring video content and gamification align with business goals.

What are we looking for?

4+ years of experience in digital content creation, video production, and gamification development, preferably from a creative digital agency background.Proficiency in video creation and editing tools (e.g., Adobe Creative Cloud, Synthesia) and gamification platforms (Playable).Experience in content management and uploads on B2B platforms (Adobe Commerce/Magento) and familiarity with CRM tools.Ability to collaborate with cross-functional teams and handle multiple projects effectively in a fast-paced environment.Familiarity with AI-assisted translation tools (SmartCat) for localized content adaptations.A Bachelor’s degree or certification in Digital Media/Digital Marketing.

What we offer you?

We offer a market leading annual performance bonus (subject to eligibility)Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentivesYour journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.You'll have access to online learning platforms and personalized growth programs to nurture your leadership skillsWe prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.