BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Pakistan has an exciting opportunity for a B2B Content Executive [Visual]

This role is responsible for developing and handliing B2B digital content to support business objectives. It plays a key role in the creation, adaptation, and execution of content meeting the campaign’s brief and requirements. The position requires close collaboration with relevant Partners to ensure content meets the legal requirements, brand guidelines, and aligns with overall digital strategies.

Your key responsibilities will include:

Strong understanding of B2B Digital Channels and their role in supporting business objectives.Interpret campaign briefs and align B2B content with digital strategies for the End Market.Ensure all content meets compliance standards, including brand guidelines, legal regulations, and approval processes.Adapt and optimize visuals for B2B platforms, including banners, graphics, layouts, and product visuals.Manage and execute content uploads to B2B platforms, ensuring accuracy and timely delivery.Stay updated on the latest content design trends to enhance creative execution and engagement.Collaborate with cross-functional teams to ensure smooth content delivery and alignment with marketing strategies.Explore innovative content formats, including interactive elements, to enhance digital engagement.

What are we looking for?

2-4 years of experience in digital content creation and visual design, preferably from a creative digital agency background.Proficiency in graphic design tools like Adobe Creative Suite, with strong visual storytelling skills.Ability to adapt and refine copy as an added advantage for content development.Familiarity with AI-assisted translation tools (e.g., SmartCat) to support localization efforts.Strong attention to detail and ability to manage multiple projects in a fast-paced environment.A bachelor’s degree/certification in Digital Media, Digital Marketing, Graphic Design, or Art Direction.

What we offer you?

We offer a market leading annual performance bonus (subject to eligibility)Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentivesYour journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.You'll have access to online learning platforms and personalized growth programs to nurture your leadership skillsWe prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.