BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

British American Tobacco Pakistan has an exciting opportunity for a B2B Digital Manager (Content)

The role is expected to build an in-house B2B digital content capability, which traditionally is handled by creative agencies. they are responsible for leading and building a central above-market team in developing and leading B2B digital content as per business requirements for designated markets globally. They are expected to have a strong understanding of the End Markets’ campaign plans & business priorities. This role plays a critical part in leading all aspects of the B2B Digital Admin and B2B Digital Content teams, ensuring the effective execution of B2B platform setup, data administration tasks, and digital content development and management in alignment with business requirements

Your key responsibilities will include:

Build and lead an in-house B2B digital content capability, traditionally handled by creative agencies.Establish and handle a central above-market team to develop B2B content and lead all aspects of platform administration.Align B2B campaign communications across digital touchpoints, including new launches, promotions, loyalty programs, and interactive engagement.Supervise content creation and management, including visuals, copy adaptations, videos, and gamification.Maintain a content library for efficient asset management, briefing, and timely deliverables.Lead the B2B Digital Admin team, ensuring smooth platform setup and data administration.Collaborate with cross-functional teams and regional B2B executives to complete plans effectively.Stay updated on digital communication trends and share cross-industry insights for continuous improvement.

What are we looking for?

7-8 years of experience in Digital Content Marketing, preferably from a digital marketing or creative agency background.A Master’s or Bachelor’s degree in Digital Marketing or a related field.Proven ability to lead and manage creative & digital marketing teams, ensuring effective collaboration and project execution.Strong account management skills, including stakeholder engagement and client relationship management.Hands-on experience with content development & management tools (Adobe Creative Cloud, Synthesia, Playable) and online CRM platforms (Adobe Commerce/Magento preferred).Familiarity with AI-assisted translation tools (e.g., SmartCat) for localized content adaptations.Strong leadership and cross-functional collaboration skills to drive multiple projects efficiently across regional teams.

What we offer you?

We offer a market leading annual performance bonus (subject to eligibility)Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentivesYour journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.You'll have access to online learning platforms and personalized growth programs to nurture your leadership skillsWe prioritise continuous improvement within a transformative environment, preparing for ongoing changes

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.