Job Summary:

WHO ARE YOU?

Do you enjoy dance music? Do you excel at social media? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of merchandising & fashion in the dance music scene and beyond. Is this you? Read on…

WHO ARE WE?

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction.  The quality of the Headliner experience is our top priority.

Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

THE ROLE

The Social Media Manager will be responsible for leading and executing content distribution strategies across platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This role reports to the Marketing Campaign & Sales Manager.

RESPONSIBILITIES

Develop and execute the social media content calendar for Factory Town across platforms (Instagram, TikTok, X, Threads, Facebook, YouTube Shorts, etc.)Strategize around product launches, artist collaborations, capsule collections, and festival dropsIdentify seasonal and event-based opportunities to create buzz-worthy content and campaignsIdeate, shoot, and edit short-form video and static content optimized for each platformDirect product lifestyle shoots and capture UGC-style content with talent, influencers, or internal teamWork closely with graphic designers, photographers, and videographers to bring merch stories to lifeWrite creatively yet collaboratively within the sphere of each brand, with an emphasis on captions, content creation, & selectionTrack trends in dance music and pop culture to keep content relevant and freshPartner with experience teams to monitor and address customer service inquiries and deliver social feedbackCreate social reports and summaries recapping on-sales, events, and major announcementsSupport social and marketing teams with on-site duties at events and festivalsAll other tasks as assigned by the social teamRecruit, train and onboard members on the team both directly and partnering teamsOther special projects and tasks as assigned as neededMonitor analytics to evaluate performance and optimize future content strategiesPrepare weekly and monthly reports with KPIs like reach, engagement, traffic, and conversionTest new formats, A/B test captions or thumbnails, and explore emerging platformsTrain and provide support in onboarding team members, clients, vendors and partners when neededAll other projects and initiatives as identifiedSome travel may be required (economy)

QUALIFICATIONS

Bachelor’s Degree in Marketing or related field/experience4+ years’ experience with social media marketing, ideally in apparel, streetwear, or music/lifestyle brands2-4 years of management experience is required, including managing, developing and leading teams as well as optimizing and reorganizing teams to most effectively meet business needsFamiliarity with festivals, artists, and fan community along with all electronic music, festival culture, and the live music spaceA strong eye for design, branding, and aesthetics that resonate with our audienceFluency in content creation—know how to film, edit, and post across platforms
Comfortable being on-camera and/or directing talent or creatorsStrong organizational and communication skills; able to juggle multiple drops at onceProficiency in Adobe Suite, CapCut, Canva, or similar toolsKnowledge of Shopify and e-commerce best practicesPhotography or graphic design skillsIn-tune with local music scene, venues, and nightclubsOrganized self-starter with meticulous attention to detailKnowledge of Facebook, Twitter, Instagram, Instagram Stories, TikTok, Snapchat, YouTube, and other live streaming apps and social media platformsExperience in social media management/monitoring tools such as: HootSuite, TweetDeck and SprinklrProficient in grammar, copywriting and asset selectionMust have basic knowledge of Adobe Photoshop, GIF creation, and other content creation apps.Experience working on-site at concerts, music festivals, or other large-scale events

WORK ENVIRONMENT

Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlinesMust be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locationMust be able to work in open concept office space

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Insomniac strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Insomniac will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Insomniac also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Insomniac will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Hiring Salary Range: $70,000.00 - $80,000.00 USD

Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Insomniac takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.