Arlington, VA, US
8 days ago
Field Engagement Campaigns Manager
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. AWS offers over 100 fully featured services to millions of active customers around the world—including the fastest-growing startups, largest enterprises, and leading government agencies—to power their infrastructure.

We are looking for a Field Engagement Campaigns Manager to join the Field Engagement Center of Excellence for AWS Worldwide Field Enablement (WWFE). This role will join a team of professionals who partner with AWS content creators, enablement leads, and communicators to plan and deliver relevant messages to the AWS global Field, enhancing customer engagements.

The ideal candidate is a professional who can operate in a high-velocity environment and deliver high-quality results. This role requires exceptional verbal and written communication skills, strong attention to detail, and the ability to work backwards from ambiguous requirements to generate clear, concise communications for our AWS Sales and Tech teams. The right candidate has email marketing experience, exceptional copywriting and editing skills for both original content as well as rewriting and optimizing content from subject matter experts. A successful candidate will demonstrate successful executive presence, project management skills, interpersonal skills, ability to influence others, and ability to work effectively across internal stakeholders.







Key job responsibilities
- Proactively generate Field engagement momentum on enablement campaigns internally, driving dialogue and education with Field (sales) employees via AWS global and local enablement teams.
- Build strategies to drive engagement and advocacy with executives by connecting programs to clear business results that tie to AWS growth strategies.
- Test and execute email marketing campaigns in Salesforce Marketing Cloud, managing content within the tool, onboarding new team members, and being a liaison for support team.
- Build strong working relationship across key stakeholder groups in sales, marketing, communications, and sales operations.
- Standardize and scale engagement mechanisms globally, across all markets and segments.
- Define metrics and establish tracking processes for campaign, including impact on business results of enablement campaigns.
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