VIPRE Security Group, part of Ziff Davis Inc. (NASDAQ: ZD), is an award-winning global cybersecurity, privacy and data protection company. VIPRE Security Group is a global organization that protects millions of consumers and businesses including some very well-known brands. Backed by cutting-edge machine learning, one of the world’s largest threat intelligence clouds and real-time behaviour monitoring, the VIPRE Security Group delivers unmatched protection against today’s most aggressive threats. ResponsibilitiesDevelop and execute field marketing strategies to drive brand awareness and generate leads.Plan and manage events, trade shows, and other promotional activities.Collaborate with sales teams to align marketing efforts in each region with sales goals.Manage North American budgets and track ROI for all field marketing activities.Be a liaison to the content team to create and distribute marketing materials, such as brochures, flyers, and presentations that are needed for sales initiativesBe the link to the digital team to work with them to make sure the correct emails and campaigns are created in Pardot and SalesforceIn charge of “to partner” and “through partner strategies”Be able to manage VIPRE’s PRM system and other partner enablement portals You should have:Strong Communication Skills:Effective in both written and verbal communication. They should be able to convey ideas clearly and persuasively to different audiences.Interpersonal Skills:Capable of building and maintaining relationships with clients, partners, and team members. They should be approachable and have a knack for networking.Analytical Skills:Proficient in analyzing market trends, customer behavior, and campaign performance. They should be able to interpret data to make informed decisions.Creativity:Innovative in creating marketing strategies and campaigns. They should think outside the box to engage and attract customers.Organizational Skills:Excellent at managing multiple projects, events, and campaigns simultaneously. They should be detail-oriented and capable of meeting deadlines.Adaptability:Able to quickly adapt to changing market conditions and customer needs. They should be flexible and open to new ideas.Technical Proficiency:Familiar with marketing tools, CRM systems, and analytics software. They should be comfortable using technology to enhance their marketing efforts.Strategic Thinking:Ability to develop and execute long-term marketing strategies that align with the company's goals. They should be forward-thinking and strategic.Sales Acumen:Understanding of sales processes and how marketing efforts can support and drive sales. They should be able to collaborate effectively with the sales team.Customer-Centric Mindset:Focused on understanding and meeting the needs of customers. They should prioritize delivering value and building strong customer relationships.
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