Zycus is hiring a Field Marketing Expert with 8–10 years of experience in global events, on-ground marketing, and 3rd party sponsorships. You’ll own event strategy, budget management, and ROI analysis while driving impactful field marketing programs that strengthen Zycus’ global presence.
Roles and Responsibilities: Event Strategy: Shape and execute a comprehensive field marketing strategy aligned with our business objectives, targeting large enterprises. Event Planning: Coordinate diverse on-ground marketing events, from 3rd party sponsorships to large-scale company events, ensuring a seamless blend of intimacy and experiential marketing. Global Reach: Leverage your extensive global network and experience to enhance our presence in key markets worldwide. Budget Management: Effectively manage and allocate budgets, maximizing the impact of marketing events. Event Execution: Ensure flawless execution, overseeing logistics, venue selection, content creation, and attendee engagement. ROI Analysis: Conduct thorough ROI analysis, providing insights for continuous improvement in event effectiveness. Collaboration: Work closely with sales and marketing teams, aligning field marketing efforts with overall business strategies. Stakeholder Engagement: Cultivate and maintain relationships with key stakeholders, including trade bodies, associations, event organizations, partners, vendors, and sponsors. Innovation: Stay abreast of industry trends and infuse innovative marketing approaches into our events.