As a Field Marketing Leader, you’ll build market engagement plans in a geography to drive business pipeline and revenue objectives based on a deep understanding of clients and the local market. Your primary responsibilities include:Design and execute local marketing and communications plans to support go-to-market strategies.Demand generation for business with deep understanding of audiences and an omni-channel approachLead a team of talented field marketing professionals and build a culture of innovation and inclusion.Brief, enable, and collaborate with sales, clients, IBM Partners, and/or external/internal stakeholders.Measure, analyze, and report on the impact of field marketing activities.