Sao Paulo, Brazil
8 days ago
Field Marketing Manager, LTAM

At NICE, we don’t limit our challenges. We challenge our limits. Always. We’re ambitious. We’re game changers. And we play to win. We set the highest standards and execute beyond them. And if you’re like us, we can offer you the ultimate career opportunity that will light a fire within you.

The role of the marketer provides exposure to marketing technology solutions across a variety industries and geographies. The role provides the opportunity to demonstrate real impact that is immediate and rewarding. NICE has a strong team spirit and ensures peoples contributions are recognized.  The role is primarily focused on executing marketing strategies grounded in lead development, demand generation, brand awareness and sales readiness as well as building corporate reputation and establishing market presence for NICE. It would be important that the holder of this position is familiar with the NICE product portfolio and offerings and has experience in related sectors. 

Responsibilities 

Execution of campaigns and tactics to support overall regional business planning through understanding their market (market segmentation, growth opportunities, key industries, and solution areas) and determining appropriate marketing activity  Support the strategy and direction of the Regional Marketing Director  Manage demand generation activities such as email and relationship building campaigns, events, digital marketing, speaking opportunities and account-based marketing   Execute one-to-one, one-to-few, and one to-many marketing activities to provide sales and the Partner team with new opportunities to get in front of prospects and customers.  Research and planning that supports business initiatives through market understanding (market segmentation, growth opportunities, key industries, and solution areas) and determining appropriate marketing activity  Regular engagement with Sales by acting as the conduit between marketing and sales – bringing corporate programs to sales and communicating sales’ needs back to corporate marketing – such as gathering account and market information for program execution.  Execute corporate programs by taking programs from the corporate marketing organization, adding customization based on the needs of the geographies, and rolling out locally  Manage and roll out key events in region 

 

Skills & Experience 

Primary 

Relevant marketing experience, 5 + years preferably in a software or technology environment   Capable of understanding NICE products, processes, client challenges and product development roadmap  ABM Experience  Understanding of sales – what drives salespeople, how to communicate with them, and the details of the sales process – supporting the need to drive to a quarterly number  Strong marketing execution skills across key functions including Demand Generation Direct Marketing, Events, Marcom, PR, and Web; demonstrate a command of the marketing mix through an Integrated campaign approach to both leverage the captive installed base as well as prospect  Agency/vendor resource management experience  Strong writing skills   Creative   Attention to detail  Excellent collaboration and communication skills   BS or equivalent degree 

Secondary  

Marketo (expertise to build nurture streams would be an advantage)   SFDC experience 

Personal Characteristics 

Motivation  

Love the chase, then the win   Independent; likes autonomy   Pride in company quality of integrated solution  Outcome oriented; doesn't confuse activity/productivity   Won't rest on laurels; driven to perform again and better 

Work Style  

Constant juggler of priorities, work demands and changes in plans   Very conscientious about follow through and commitments – accomplishes more through quality of delivery Embraces accountability   Disciplined, yet adaptable to pressing demands  

Relationship  

Works relationships - aware of who can help make progress   Builds reputation - clients come first - available and responsive   Strong communicator - conveys information clearly which others value 

Thought Process  

Discerning, accounts (both needs & people) are strategised  Strives for knowledge - utilises information to build case for need, problem resolution, leading to purchase   Enjoys the strategy and the "hunt"   Can understand & work "pipeline" 

 

About NICE

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Every day, NICE software manages more than 120 million customer interactions and monitors 3+ billion financial transactions.

Known as an innovation powerhouse that excels in AI, cloud and digital, NICE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.

NICE is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, marital status, ancestry, neurotype, physical or mental disability, veteran status, gender identity, sexual orientation or any other category protected by law.

 

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