At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

\nWhen you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

\nField Marketing Manager\n \nWhy We Have This Role

\nWe are seeking a Healthcare Field Marketing Manager (individual contributor) to join our Global Field and Demand Gen Marketing Team. In this pivotal role you will be responsible for planning, executing, and optimizing regional/territory/industry-specific marketing strategies to support sales objectives and drive pipeline growth. This role serves as the strategic link between marketing, SDR, and sales, focusing on horizontal and healthcare-specific campaigns, events, and programs that engage target audiences and generate qualified leads. Our goal is to drive high-quality pipeline, deal acceleration and conversion, and bottom-line results tied to revenue for and with the sales team.\n \nHow You’ll Find Success:\n\nTakes Initiative: You understand the expected outcome, get the context, and work autonomously to get things done without needing explicit direction—navigating the complexities of healthcare sales cycles and regulatory requirements.\nArticulate Communicator: You influence effectively and create trust at the team level and with the healthcare sales stakeholders, maintaining outstanding communication and collaboration skills.\nProgram Impact: Partner with healthcare sales to clearly identify and align on objectives and targets within key accounts (health systems, physician groups, payers, or life sciences organizations), then define and execute a prioritized engagement strategy before and after each program or event—maximizing pipeline outcomes by focusing efforts on high-value provider networks and decision makers.\nStreamlined lead flow management from your field marketing programs/events into marketing automation systems and to sales team stakeholders to maximize pipeline generation and conversion.\nDetail-Oriented Execution: You excel in managing multifaceted horizontal and healthcare events and programs simultaneously, demonstrating exceptional project management abilities while ensuring a seamless and positive customer experience throughout.\nData Driven: Proficient in utilizing Tableau and Salesforce (SFDC) to drive regular, data-informed discussions with sales leadership around programs, events, and pipeline performance.\nBudget Management: You manage the allocated marketing budget with a cost-conscious approach, ensuring effective reconciliation and maximizing ROI across all field marketing initiatives.

\n\nHow You'll Grow:\n\nOpportunities to refine your strategic thinking and project management skills through high-impact campaigns in the dynamic healthcare industry, building expertise in hospital systems, specialty practice, and payer organizations.\nAccess to mentorship and professional development programs tailored to enhancing your marketing knowledge and capabilities.\nA chance to expand your network by collaborating cross-functionally with sales, product marketing, and content teams.\nPotential for significant career growth as we recognize and nurture talent within the team.\n\n
Things You’ll Do:\n\nDevelop and execute a comprehensive, forward-looking healthcare strategy and plan—in partnership with CU leadership and cross-team stakeholders. This should include a program mix designed to help you meet and exceed your CU targets.\nLead high-impact Account Based Marketing initiatives including field events, webinars, and sponsorship activations to generate qualified leads and drive the conversion or acceleration of targeted accounts.\nEnsure that allocated marketing spend is maximized for ROI across all field marketing initiatives.\nMeasure the effectiveness of field marketing programs using metrics focused on pipeline generation and revenue impact.

\n\nWhat We’re Looking For On Your Resume\n\n5+ years' experience managing healthcare events, including at least 1-3 years running field marketing events\nExperience running healthcare field programs beyond physical events\nExperience working with a direct sales team, sales development teams (SDRs) and other cross functional partners\nExperience holding event budget authority and managing budgets across an event series\nExperience having pipeline building responsibility\nExperience with Salesforce.com, Asana, and marketing automation platforms (MAPs) (building emails, lists, and landing pages)\nMust be metrics-driven\nTravel for events will be required—50-60% travel on the high end

\n\nWhat You Should Know About This Team\n\nWe operate at the cutting edge of AI and marketing technology, pushing boundaries to redefine what's possible\nCollaboration is key: you’ll partner across different stakeholders\nCommitment to impact: we deliver measurable business outcomes that directly contribute to company growth\nContinuous learning mindset: we support professional growth through access to emerging tech and leadership opportunities\nAgile and inclusive culture where ideas are welcomed and innovation is rewarded

\n\nOur Team’s Favorite Perks and Benefits\n\nCompetitive compensation and equity participation reflecting your impact and contribution\nFlexible hybrid work model blending in-office collaboration and remote work freedom\nAccess to state-of-the-art technology platforms and tools to empower your work\nLearning and development resources tailored for technical and leadership growth\nInclusive and diverse culture supported by our Q-Groups and commitment to belonging

\n\nThe Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.\n \nQualtrics is an equal opportunity employer, meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.\n \nApplicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act\n \nQualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.\n \nNot finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind-the-scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.