JOB DESCRIPTION
Senior/Field Marketing Manager
POSITION OVERVIEW
As the Senior/Field Marketing Manager, you will be an integral part of the North American marketing team, helping to create demand and accelerate deals across Canada and the United States. In this role, you will be responsible for the strategy, development and execution of the field marketing plan. This position will drive programs with the goal of generating quality leads and pipeline, accelerating the sales cycle, and building customer relationships.
RESPONSIBILITIES AND DELIVERABLES
Field Marketing:
Own the field marketing calendar with a focus on industry conferences, tradeshows, proprietary regional events, and customer events
Identify and evaluate third-party events that match target accounts, verticals and Ideal Customer Profiles (ICP)
Form strong relationships with top industry shows/organizers, associations, groups, vendors, and thought leaders
Manage the on-site execution and operations of our conference presence and booth builds, speaking engagements, and proprietary events
Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for regional success
Digital Programs:
Manage virtual webinar-based programs from inception and promotion to execution and follow up
Collaborate with stakeholders and cross-functional teams to generate ideas to drive webinar registration and audience engagement
Craft email marketing campaigns and nurtures with a strong focus on live and virtual-based events
Performance Measurement and Optimization:
Define key performance indicators (KPIs) to measure the effectiveness of programs
Monitor performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives
Provide regular reporting and insights to stakeholders, including senior management, on the impact of field marketing efforts
QUALIFICATIONS
SKILLS & WORK TRAITS
An understanding of demand generation best practices, principles and tactics
Experience managing events and conferences of all levels, as well as speaking engagements
Demonstrated ability working in a fast-paced environment, managing multiple programs with self-sufficiency and agility
Strong organizational skills
Excellent communication, presentation and interpersonal skills, with the ability to lead and influence
Experience working with channel/alliance partners a plus
Travel as required, up to 20% of the time
TECHNICAL COMPETENCIES
REQUIRED:
5+ years of proven marketing experience in field marketing, event marketing and/or demand generation; B2B SaaS experience a plus
Proficient in CRM tools (Salesforce) and marketing automation (Pardot)
Ability to work with marketing analytics tools to track performance, analyze data and generate insights
Familiarity with data visualization tools to create meaningful reports and dashboards
EDUCATION
Bachelor's degree in marketing or a related discipline
COMPANY OVERVIEW
(Automatically populated via Taleo and Greenhouse)
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.