As the Field Marketing Manager, you will be an integral part of the North American marketing team, helping to create demand and accelerate deals across Canada and the United States. In this role, you will be responsible for the strategy, development and execution of the field marketing plan. This position will drive programs with the goal of generating quality leads and pipeline, accelerating the sales cycle, and building customer relationships. 

 

RESPONSIBILITIES 

Own the field marketing calendar with a focus on industry conferences, tradeshows, proprietary regional events, and customer events Identify and evaluate third-party events that match target accounts, verticals and Ideal Customer Profiles (ICP) Form strong relationships with top industry shows/organizers, associations, groups, vendors, and thought leaders  Manage the on-site execution and operations of our conference presence and booth builds, speaking engagements, and proprietary events  Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for regional success Manage virtual webinar-based programs from inception and promotion to execution and follow up Collaborate with stakeholders and cross-functional teams to generate ideas to drive webinar registration and audience engagement  Craft email marketing campaigns and nurtures with a strong focus on live and virtual-based events Define key performance indicators (KPIs) to measure the effectiveness of programs Monitor performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives Provide regular reporting and insights to stakeholders, including senior management, on the impact of field marketing efforts

 

QUALIFICATIONS

An understanding of demand generation best practices, principles and tactics Experience managing events and conferences of all levels, as well as speaking engagements  Demonstrated ability working in a fast-paced environment, managing multiple programs with self-sufficiency and agility Strong organizational skills Excellent communication, presentation and interpersonal skills, with the ability to lead and influence Experience working with channel/alliance partners a plus  Travel as required, up to 20% of the time 5+ years of proven marketing experience in field marketing, event marketing and/or demand generation; B2B SaaS experience a plus Proficient in CRM tools (Salesforce) and marketing automation (Pardot) Ability to work with marketing analytics tools to track performance, analyze data and generate insights Ability to analyze and action provided in data visualization tools  Bachelor's degree in marketing or a related discipline

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Fortive Corporation Overview

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