**Role Purpose** To drive incremental room night revenue and loyalty contribution regionally through the planning, development and implementation of direct marketing loyalty programs and campaigns, while leveraging customer databases and insights to increase enrollments, share of wallet and activation rates among lapsed and valuable active members. Ensure program marketing initiatives support overall multi-brand and relationship marketing vision, objectives and goals while remaining competitive in the frequent travel market. **Key Accountabilities** + Deliver relevant direct marketing growth, retention and win-back programs through differentiated personalization strategies, segmentation, A/B test design, and direct response metrics and measurement. + Optimize campaign messaging, relevancy and reach through traditional and non-traditional communication vehicles, leveraging business intelligence reporting and analysis to implement automated and event-triggered communication programs. + Evaluate pro-forma and post program/campaign financial analyses, including incremental impact and return on investment, to incorporate findings into future campaigns. + Facilitate planning conversations with cross functional stakeholders and SMEs to align on and set program/campaign objectives prior to launch, ensuring proper performance monitoring and progress readouts to Director at defined intervals (and other senior leadership as needed) + Manage internal/external agency and partner relationships to ensure clear communications in briefing process and throughout campaign development and execution, while building strong, trusting relationships across the organization to support overall team objectives, ensure appropriate involvement from key stakeholders and promote effective socialization and exposure of campaigns. **Key Skills & Experiences** Education + Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience. Experience + Field Marketing Experience with demonstrated proficiency in multiple disciplines/processes related to the position including direct marketing or database marketing experience. Technical Skills & Knowledge + Familiarity with direct marketing and analytics techniques and systems (campaign management processes and analysis). + Experience with test-and-learn scenarios and planning matrices, execution in both on and offline channels. + Experience with campaign management and email marketing tools (MRM and Story). + Firm grasp of relational database concepts. + Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs. + Ability to direct creative process (es) to build compelling messaging and creative concepts. + Experience in handling sensitive consumer data such as financial records a plus. + Experience with identifying marketing opportunities utilizing third party information. + Ability to translate observations into finding and business applications. + Extremely detail oriented, highly organized with excellent time management skills and a technical aptitude. + Team player with a positive attitude, excellent interpersonal skills and a focus on problem solving. + **Bilingual Skills Required: Fluency in both Spanish and English (verbal and written).** **Position based in Mexico; hiring exclusively within the Mexican Republic.** At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG. Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate. We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference. Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today. At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.