Coraopolis, Missouri
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.
If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!
OVERVIEW:
The Field Marketing Manager will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, lead generation, and customer engagement in specific geographical areas. The primary focus of the Field Marketing Manager is to achieve shared regional business goals by developing programs that ladder up to our strategic marketing campaigns, while continuing to support the community through local sponsorships and partnerships. This role requires a creative thinker with excellent communication skills and a proven track record in field marketing.
Job Duties & Responsibilities
Regional Marketing
Develop and execute local marketing programs that ladder up to our overarching brand campaigns and strategic initiatives and shared regional goals.
With deep knowledge of local markets, provide market intelligence to influence strategies that build brand sentiment, drive sales, and increase Customer Lifetime Value.
Track competitor activities and synthesize learnings into monthly reports. Develop and execute strategies to protect and increase market share.
Collaborate with GO marketing team to develop strategies & messages that will resonate with local Athletes and drive traffic to the new store.
Partner with the national marketing team to effectively communicate campaigns, media buys and initiatives to the Store teams.
Evaluate the effectiveness of local marketing strategies, tactics, and programs and provide feedback to influence the evolution of programs, systems, and processes.
Partnership Development
Drive traffic & revenue by cultivating strong relationships in the community through negotiating sponsorships with sports organizations from youth to collegiate.
Promote our assets (such as GameChanger, Sideline Swap, In-Store Services, assortment, promotions) to sponsorship partners and in the local community to enhance the Athlete experience and leverage our competitive advantage.
Actively build and support local partnerships and own local relationship for national partnerships and activating the partnership in the local market.
Collaborate with the National Partnerships and Activations team on event strategies, tactical plans and post-event analysis for programs like Licensed Hot Market, product launches, appearances, etc.
Donations and Giving
Manage tiered giving program within territory.
Serve as local representative for DICK’S Foundation by nominating leagues, teams and organizations in need of Foundation grants and distributing the grant upon approval
Organizational Process Execution
Deliver level of excellence and professionalism on all relationships, events, and programs. Be the face of our brand in your local community.
Mange Field Marketing Budget for designated markets, ensuring cost-effectiveness and ROI
Develop relationships with vendors, sales reps, and service organizations that do business with our company.
Serve as approved media trained Associate capable of talking to media on behalf of DICK’S as needed.
Lead & Coach
Lead Local HOS Marketing Specialist responsible for building community relationships and activating strategies that uniquely position House of Sport within the chain and marketplace.
Provides leadership and professional development to ensure that their team and larger Field Marketing team develop skill sets and meets or exceed team and company goals.
Lead cross-functional initiatives designed to drive Local marketing opportunities and coach/education cross-functional business partners.
QUALIFICATIONS:
Bachelor's Degree
4-year college degree in Marketing, Advertising, Business Administration or Communications
3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment.
Possess a valid driver’s license
Successfully pass comprehensive criminal background and motor vehicle checks
Excellent interpersonal and team building skills
Ability to multi-task and work independently in a fast-paced environment.
Flexible availability in work schedule including some nights, weekends and holidays. Some travel within territory required.
#LI-LA1
Targeted Pay Range: $76,500.00 - $124,600.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.