The Field Marketing Specialist (FMS) supports the Field Marketing Manager (FMM) in building the local face of Red Bull in their state in line with the global and national strategies and priorities. They establish local field networks, encompassing scene experts and opinion leaders across both online platforms and in person. With a core focus on the sports playground and fitness occasion, the FMS – Active Lifestyle, plays a crucial role in creating and implementing marketing initiatives that drive credibility and connection in these spaces.

While their expertise lies in sports, they also support the broader marketing mix, collaborating with Student Marketing, Culture, Red Bull Media Network and other channels to integrate their work across the business. Additionally, they leverage opportunities in On Premise, Off Premise, and New Business channels, they tailor strategies to meet local needs and specificities. They effectively engage with local consumers, influencing their preferences and behaviors. It's important to note that the role of a FMS is dynamic and active, as they are consistently engaged 'in the field' rather than confined to an office environment.