The Field Marketing Specialist (FMS) supports the FMM in making Red Bull #1 regionally by building its local presence in line with global/national strategies. They gather local insights by networking with key communities and opinion leaders, providing strategic input for regional marketing initiatives. These initiatives cover the four marketing pillars (Consumer Collecting, Sports, Culture, and Communications) and leverage both On and Off Premise channels. The FMS is primarily field-based, constantly "on the pulse" and executing initiatives, this is not an ‘office’ job.