Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Company Overview:
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your role…

The Franchise Marketing Manager is expected to manage and develop long term objectives and strategy for our key franchises in the Nordics. Responsibilities include maximizing the long-term value for our franchise IP’s to ensure revenue-generating potential, and marketing initiatives to drive our Franchise business forward. The role requires to build a strong relationship and working closely with our Nordic licensing agent to ensure our licensees and partners have the necessary information and plans for our key properties. The position oversees the development and execution of supporting tactics for assigned Franchises/Properties and creates various entertainment initiatives, events and experiences. The role will also need to collaborate and manage relationships with key stakeholders. This also includes close partnership with the WBD Global Franchise team andall other necessary internal WBD departments across marketing, sales, creative, finance, legal, International etc. to facilitate execution of all projects and materials in a professional and timely manner. 

Your Role Accountabilities…

Work closely with Global and EMEA Franchise teams to keep up to date on new tools and materials.

Identifies and brainstorms ideas, events and executable programs to drive innovative franchise plans and consumer product growth.

Support the local teams in the Implementation of franchise plans, aligned with Global plans.

Optimize global materials for franchise presentation decks, licensee and retailer pitch decks , sizzle videos and related materials needed to drive the franchises.

Be the keeper of the Franchise calendars, identify opportunities to optimize franchise and align with marketing activity across other divisions, campaigns and priorities.

Role serves as the WBD day-to-day liaison with our agent for assigned Franchises/Properties.

Works to develop synergy plans with licensee agent and departments within WBD (Retail, Sales, Creative, Consumer Products, marketing etc.)

Partner with Global Franchise team on portfolio management and incubating potential franchises.

Manage planning and execution for events that enchance the WBD brand and its properties.

Identify and pursue licensing opportunities with reputable partners and consumer products to expand our brand's reach and generate revenue.

Act as a key point of contact for consumer product licensees and licensee agent, across all functions in the Nordics. 

Create brand pitches, sales sheets and one sheets that showcase th value of WBD’s Franchises.
Integrate and utilize high-quality consumer products, including toys, apparel, collectibles into other WBD Marketing campaigns to drive incremental value for retail and licensees.

Monitor market trends and consumer insights to identify new product opportunities.

Works closely with international offices to support regional implementation of strategies and marketing activations locally.

Participates in key licensee meetings, when appropriate.

Skills & Qualifications….

Experience managing projects and leading conversations with external stakeholders to drive business goals, background in franchise management (FMCG, entertainment franchise) is a plus.

5+ years work experience in a related field, integrated marketing and themed entertainment a plus

Strong proficiency in Microsoft Word, Excel, PowerPoint and presentation software programs required

Strong writing and grammar in English skills and ability to clearly articulate point of view

Must be well organized and effective project manager, and able to prioritize workloads and plan on multiple horizons

Strong project management, organizations skills and ability to self-manage and prioritize

Must have the ability to communicate effectively and tactfully with persons on all levels and cultures, in-person and virtually

Some travel is required

               

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.