Director, Marketing

The Marketing Communications Director has responsibility for managing and growing Critical Mass’s presence in the marketplace by finding creative and interesting ways to tell Critical Mass’s brand story. The Director has deep experience across strategic communications, experiential marketing, social, and PR for reputation management among internal and external audiences. The Director is responsible for Critical Mass’s perception in the marketplace. 

You will:
Lead all Communication and Public Relations for experience design agency. Overall accountability for agency marketing strategy and execution, including annual planning of marketing mix, budgeting, implementation, and post-program analysis.

Team & Scope:

Reporting to the SVP, Marketing and Communications Outside of the Marketing and Communications Team, this role would be partnering with the global Business Development team and Awards Manager to ensure alignment of marketing activating and prospecting efforts. Work with North American & international offices to ensure consistency of communication and global message. Work in partnership with global Business Development team to ensure alignment of marketing activity and prospecting efforts.

External Communications:

Lead development of communications strategy for agency including tactical plan to further agency business goals.  Lead in communications of agency proposition to external agency audiences including events, press relations, social spaces, website, branding. Craft key messaging to lead industry discussion that enhances agency proposition.  Develop and Manage Media, Influencer Relations, and Analyst Briefings  Leverage relationships with key journalists and influencers for strategic placement of content and reputation management to build the reputation of the agency and raise awareness with business decision-makers and prospective hires. Drive agency thought leadership through management of case study development, conference sponsorships, executive speaking engagements, and partnerships. Prep Executive team for interviews & build Critical Mass thought leader profiles for panels, juries keynotes and events Oversee development of communications materials including press releases, speeches, Op-eds, memos, video scripts, presentations  Manage key event presence at Cannes, SXSW and other industry events as well as agency proprietary events. Enhance client relationships with collaborative PR efforts. 

Internal Communications Program:

Lead internal communications plan across all global offices to communicate executive vision and shape agency culture.  Work in partnership with the CCO, SVP Marketing and Communications, and Brand Designer to reinforce and refine Critical Mass Brand Assets  Media-train renowned and frequently quoted roster of agency experts. Manage team to deliver timely & appropriate internal communications across agency including internal agency newsletter, skills, training, and mentorship.

You have:

Must have 5-8 years of Communications experience in an PR, Marketing and Social Media management for digital agencies or communications agencies. Has proven competencies in managing complex teams and executive leadership. Possesses solid experience in formulating and driving long-term strategic messaging plans, digital strategy.  Can activate a highly motivated team to develop and implement plans. Exhibits advanced communication, writing, and organization skills with an outstanding attention to detail. Facilitates team motivation and team leadership skills and the ability to work with a distributed team. Results-oriented and fiscally responsible for managing the PR and Marketing teams’ budget.