Your Challenge
At Philips Oral Healthcare, we’ve spent over 30 years partnering with dental professionals to innovate in oral care and elevate the standard of patient care. We understand the challenges of building patient trust, fostering adherence to care routines, and meeting the demands of a patient-centered practice. Our commitment goes beyond innovative products – we deliver transformational solutions and marketing programs that empower dental professionals to improve chairside consultations, increase treatment acceptance, and ensure lasting home care routines. Together with leading dental professionals, we’re setting a new standard in patient care. Join us in shaping the future of dentistry.
Funnel Management CRM Lead
Are you ready to lead the transformation of CRM strategies and shape the dental professional’s journey? As the Funnel Management CRM Lead, you will drive CRM innovation, optimize engagement through data-driven insights, and align digital and physical touchpoints to deliver an exceptional customer experience. This is an exciting opportunity for a dynamic leader who thrives on building strategies that enhance customer journeys and deliver measurable business impact.
Your role:
CRM Strategy and Journey Mapping
Lead the development of a comprehensive CRM strategy, focusing on enhancing the Dental Professional journey through digital and physical touchpoints.
Create detailed journey maps, aligning them with business objectives and customer needs to ensure a seamless experience and maturation of leads from MQL to SQL.
Roadmap Development and Implementation
Develop an 18-24 month roadmap for Sales and Marketing CRM functionality, focusing on Salesforce.com enhancements and scalability.
Deliver Sales-CRM best practice playbooks and rules of engagement, including lead scoring frameworks to optimize funnel management.
Collaboration and Alignment
Establish strong connections with Center of Excellence (CoE) Digital teams and regional marketing and sales teams, fostering alignment and driving CRM adoption.
Manage the CRM Agency and CoE-Digital team to ensure the effective execution of CRM initiatives.
Performance Management
Use data-driven insights to monitor CRM performance and optimize strategies, ensuring alignment with KPIs and business growth targets.
You're the right fit if:
10+ years of experience in B2B/Healthcare CRM, with a strong focus on Salesforce.com implementation; Dental or Pharma experience preferred.
Advanced degree in Marketing, Management, or equivalent B2B experience; MBA preferred.
Proven track record as a driven, entrepreneurial leader, with the ability to deliver market impact through CRM programs.
Strong analytical skills with the ability to translate data insights into actionable CRM strategies.
The ideal candidate is a forward-thinking CRM expert with a passion for optimizing customer journeys and driving measurable outcomes. They excel at building cross-functional collaboration, managing complex projects, and leveraging data to enhance business performance.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.